The business center industry is hugely competitive as owners and operators look for anything and everything they can do to get a leg up on the other guys. Of course, competition is healthy and generally makes our industry better — until it hits below the belt.
To wit, the popular website Search Engine Watch has shed some light on one pretty nasty competitive tactic called “negative SEO”. In a nutshell, malevolent mischief makers, who decide they don’t like you, can point thousands of negative back links to your site. There are even websites advertising services to automate this for you (and we won’t post them here). The bottom line is that negative back links get the negative attention of Google. That means you look like the bad guy, so your organic search rankings will tank and potentially your site could get removed from the Google search index!
Negative SEO is nothing new; it’s been around for a couple years. But the tactics are getting more sophisticated, so the tools to protect your site need to keep up. The best tool for the job, according to Search Engine Watch, is the Disavow Links Tool from Google. The process takes some time to understand and execute effectively. So, instead of re-casting all the instructions here, click on this link to go directly to the Search Engine Watch article, which contains some initial information and steps you can take to get started.
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The important thing is not to wait until it’s too late to protect your site and your center. With a little time and diligence, you can combat the devastation of negative SEO before it causes your rankings to dive into oblivion and Google to put you on their nasty list!
Good luck and let us know how it works out for you.Share this article