A Day in the Life of a Coworking Space

A few weeks ago we highlighted some clever business center and coworking space “commercials” that were creative and appealing.

We promised to continue our search for great videos that owners and operators are using to capture the eye and the imagination in ways that are not only entertaining but reflect positively on the center and its unique brand.

Here’s the latest in our series, from Oficio, a popular and growing coworking community in the Boston area. It seems Oficio is out to make an impression and have some fun at the same time. We thought we’d share “A Day in the Life of a Coworking Space” with you.

What’s great about this video is that it accomplishes several things in a very short period of time. It shows off the modern, clean interiors of Oficio’s coworking spaces, with some cool retro “phone booths” lots of window space and coffee stations. Best of all is the clever use of highly recognizable Rimsky-Korsakov’s Flight of the Bumblebee, which creates a great musical backdrop to set the pace of the video and keep it entertaining.

If you are still clinging to the old school videos to stimulate business, you might want to make it a New Year’s Resolution to try a new recipe and change out those stale videos with something fresh and different. Kudos to Oficio for sharing their center with the world, from sun up to sundown!

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