It’s easy to lose sight of social media once in a while.
Particularly when you’re busy running a business centre, or generating leads, or crunching numbers. And let’s be honest, all those LinkedIn requests filling up your inbox can really turn you off the idea of ‘connecting’.
But, those connections are potential gold for your business, so it’s worth investing a little time building your network. And it need only be 5 minutes per day.
Why are LinkedIn connections important?
Given its size, if someone is researching you or your business, there’s a good chance they’ll find your LinkedIn profile high on the list of search results. As a sales-orientated business, that’s a potential lead. It’s also an excellent tool to raise your business profile. If you or your employees list your business as your current employment, then ‘like’ or ‘share’ your company posts, you’ll make them visible to your own contacts. You’ll also highlight your brand by participating in group discussions and offering advice.
LinkedIn is a people tool and the more connections you and your employees have, the more visible your brand. Of course for it to be effective, you really need to spend a little time building up your profile and connecting with people.
With that in mind, this excellent infographic from BlueWireMedia shows you how to make the most of a 5-minute blast on LinkedIn. Whether you’re a beginner, novice or a seasoned pro, there are a few golden steps to follow which, if practised regularly, can help you to build your network, increase engagement and show off your brand to more people.