If you are a business center or coworking space, operator you must be using mobile marketing to show off your space. Right?
Surprisingly, many workspace operators have still not gotten on board with mobile marketing and it may come back to bite those who hold off too long.
This is especially true for those attempting to attract younger tenants. Millennials are used to conducting searches, reading reviews, booking tickets and reservations, paying and even voicing their opinions using their cell phones. Since they are rapidly beginning to fill today’s offices, you need to communicate with them on their terms and in a way that will motivate them to book space in your center.
Just in case you still find yourself behind the mobile marketing curve, here are some of the latest trends we’re seeing as mobile marketing continues to kick old school advertising to the curb.
- Video: Especially now as screen sizes increase, showing off your space in video is the best way to grab and keep attention. It may be time to toss those old static photos and move over to video. There are many inexpensive video apps available that make it easy to spotlight your space and people.
- Interactive: The ability for users to interact with screens continues to grow in popularity — click here, view another area of the business center, click here, move to the common area, etc. Interactive screens give the user a greater sense of control. They are more engaging and, as a result, a stronger brand builder. Check out ROC’s example using Google Business View.
- Location sensitive: A must for business center advertising seeking to catch local business people where they are at any given time. Don’t forget to use the merits of your location as part of your messaging. Check out how independent center ESP made the most of their close proximity to the court house.
- Contextual ads: These are those ads that pop up when you are browsing other sites. You wonder “How did they know I was interested in that?” Used often with search engine marketing, user behavior and preferences are channeled into mobile ads that get more attention, because they are ‘in context’ with what the user actually wants.
- Keeping it simple: Complicated ads that require the user to fill out forms and click through to other sites are out. Simple, easy to navigate advertising that quickly makes its point and connects the user to tangible actions and information are in. Keep it short and sweet.
Most important is to have a plan. Mobile marketing is a powerful tool, but it requires planning.
The Latest News
Delivered To Your Inbox
Start by sorting out your demographic, the geographical area you are targeting (when applicable) and give mobile users a reason to want to know more about your center. Create goals and milestones and test your program before it goes live. Then continue to test different messaging and actions to determine which is pulling in the most leads.
Having a plan in place will make all the other steps in the process of deploying mobile marketing much easier.