Mobile First: Revisiting your Website

A few months ago we reported on some changes Google made to its search algorithm (you may remember the dramatic name it was given: Mobilegeddon). Basically, Google Search started using mobile-friendliness as a ranking signal; which means that if your site is not mobile-friendly, it will not appear among Google’s top results if the search is conducted on a mobile device. This means that mobile-friendliness is no longer an option — it’s a must for everyone out there.

Google’s decision came from the fact that smartphone usage has been steadily on the rise for several years now, and by the end of 2014, reports reveal that a turn in behavior was inevitable and that mobile media was going to overtake desktop media. This prediction turned out to be true. Smartinsights reported that mobile media usage in the US  surpassed that of desktop media back in July, and it’s quite likely that other countries will soon follow suit.

Although your business center mobile website traffic is most likely not half your overall traffic, the fact remains that for many sites, mobile comprises a majority of the page views. Unfortunately, for your business center website — despite the fact that you may only have 10-15% of your visitors using a mobile device — you must also cater to them.

This means that it’s time for everyone to adapt, and flexible workspace providers should be particularly eager to go mobile. Most of flexible workspace users are mobile workers that are usually on the go, and it’s likely that they spend a good chunk of their time checking their phones. So if you’re targeting your efforts towards them, you need to be able to reach them on their mobile devices.

Mobile workers need to be able to find your centers and locations quickly and easily. This means that they shouldn’t need to log in to a computer to find you; they should be able to do this from their phones.

An easy way to figure out whether your site is mobile-friendly or not is through Google’s Mobile Friendly Test.

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The main question to ask yourself after you find out whether google thinks your site is friendly, is:  am I providing the information a mobile worker is looking for?  Namely:

  • Is my phone number or other contact information easily found on a mobile device, and can I click the phone number to call?
  • Is my address readily accessible, and ideally, do I have an interactive map to my location(s)?
  • Are my center’s hours easy to find on the site?

Once you’ve established this, it’s time start updating. When building a mobile-friendly site, you need to keep in mind that it should be really easy to navigate. Think more scrolling less clicking, images that won’t take too long to load.  Keep in mind fingers are the navigating tool and they can be clumsy, use buttons or images as links to help users navigate.

As office space providers, you need to keep in mind that you’re going to be featuring several locations that may or may not be in the same city. When building the website, you need to choose a layout that will allow users to find each location easily and have all the relevant information in the same place. You can do this by having an image that links to locations in one city, or if you only operate in one city, you can have images of your locations that when clicked, will provide information of that particular location.

There are different ways to approaching website building, such as working with a developer or using platforms such as WordPress, Joomla, and Drupal.

Let us know how revisiting your website goes, and don’t forget to include social buttons. If you’re already mobile-friendly, you can start thinking about other mobile media trends–like creating your own app.