In an exclusive interview with Fast Company, Adam Neumann, CEO of WeWork, said that the coworking giant is rebranding to We Company. According to Fast Company, “the new structure is part of Neumann’s heady ambition to push the company’s market and opportunity beyond commercial real estate. Rather than just renting desks, the company aims to encompass all aspects of people’s lives, in both physical and digital worlds.
”Suggested reading: “SoftBank Slashes WeWork Investment from $16Bn to $2Bn”
According to a recnt report that looks at the Philippines flexible workspace market, “flexible workspace operators should consider expansion in shopping malls, as well as partnerships with hotel operators and worker dormitories to address the growing demand” of the industry.
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According to an article published in the Financial News, “the fast-growing market for flexible office space faces ‘difficult teenage years’ that could soon lead to companies going bust,” as competition encourages a race to the bottom on pricing. Industry leaders and experts have been warning of increased competition and M&A activity that will imminently end with winners and losers.