Tag Archives: brand

Your Flexible Workspace Logo Is Not Your Brand

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.

December 6, 2018

Read More

BCA Conference & Exhibition 2018

From current trends to future innovations, discover what tomorrow looks like for the flexible space sector at the BCA Conference…

May 15, 2018

Read More


Unpicking 25 Years Of Success: The Executive Centre’s Re-Branding Story

The Executive Centre (TEC) recently went through what they call “a serviced office facelift”, re-examining and re-envisioning their core services…

November 13, 2017

Read More

Pros and cons of branding in coworking spaces

Pros and Cons of Riding the Coattails of Big Brand Coworking

Should you ride the coattails of a recognized coworking space, or build your own brand with a little less hype?

August 31, 2015

Read More

Why customers should choose your business (Sum All)

How A Breakthrough Brand Strategy Can Strengthen Your Business Center

By Doug Wendt Why should customers choose your business? That is the most pressing question for any company or organization, but…

May 4, 2015

Read More

Brand is critical

Recapturing Your Brand

Lost sight of your brand? Redefining it is a very worthwhile exercise that can help you build more purposeful – and successful – marketing and sales campaigns.

October 20, 2014

Read More

Local, personalised travel guides

Score One Above the Competition with a Local Travel Guide

A new app lets you create personalized travel guides that could put you streets ahead of the competition.

February 3, 2014

Read More


Twitter Academy Reveals 10 Must-Know Tips for Business Centre Operators

Twitter’s Academy series reveals some must-know tip and tricks for business centre operators.

January 30, 2014

Read More

Social media

Trial by Twitter: How to Avoid the Social Media Trap

Every week we hear of more Twitter gaffes. Here’s how to lower your chances of falling into the social media trap.

January 3, 2014

Read More

Marketing & social media techniques

How Steady is Your Marketing Drum Beat?

Some of the biggest industry players know how to handle a marketing campaign. Here’s what you can learn from them.

June 28, 2013

Read More

Business center marketing - the "uniqueness" factor

Marketing Your Business Center: The “Uniqueness” Factor

The business center industry is booming. So how do you make sure your brand stands out in a crowd?

May 24, 2013

Read More

Trash talking

Trash Talking the Competition: Good Marketing Strategy?

Is trash talking a clever marketing tactic, or just a shortcut to a poor reputation?

March 18, 2013

Read More

Marketing trends 2013

Cutting Edge Business Center Marketing Trends for 2013

The online media landscape is changing – and fast. Here’s what business center operators should be aware of in 2013.

January 4, 2013

Read More