​You already have a personal brand.

​As a coworking space operator or community builder, you’ve set a tone for your space, your brand, your business and yourself.

​But are you being intentional about it?

​You can create a personal brand that positions you as a community leader, attracts your perfect-fit members, showcases your brand vision and values and strengthens your business.

​In this hour-long workshop, content strategist Cat Johnson, founder of Coworking Convos and The Lab marketing club, will take you through the essentials of planning, launching and growing a personal brand that is right for you, your goals, your skillset and your community.

​Topics covered include:

• ​Defining your brand voice
• ​The power of a personal brand
• ​Clarifying your personal brand niche
• ​Stepping forward as a community leader
• ​Attracting perfect-fit community members
• ​Determining topics you want to be known for
• ​Using content and events to build your personal brand
• ​Overcoming challenges of building and sustaining your brand