Events serve a vital function in the coworking ecosystem – but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the right data, these 15 tips will help you build a coworking event strategy.
December 27, 2018
Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing strategy.
December 26, 2018
Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is a necessary part of your marketing strategy, and how to build one.
December 13, 2018
Why Content Marketing Should Be A Priority For Coworking Operators: A Q&A With Content Expert Cat Johnson
Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.
December 10, 2018
If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.
December 6, 2018
WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.
December 1, 2018
Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.
November 27, 2018
Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.
November 23, 2018
ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?
November 21, 2018
Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.
November 19, 2018
The Coworking Canvas is a tool that can help operators define, design, and develop their workspace without compromising on the core values.
November 14, 2018
Connecting Members With A Smart Passport And Mutual Support: A Q&A With Seats2meet’s Lenneke Van Rossum
Lenneke Van Rossum from Seats2meet shares how the Passport helps connect coworking members across the Seats2meet ecosystem and harnesses collective knowledge.
November 14, 2018
Loneliness, stress, and other mental health issues are difficult to talk about — but we need to do it, especially as the workplace features strongly in this epidemic
November 8, 2018
The tech sector has become an important driver of economic growth and CRE markets across North America in the current economic cycle.
November 7, 2018
Wellness has become a key element of workplace design, and now nap pods are becoming an increasingly popular workplace amenity. Allwork.Space spoke to Christopher Lindholst, CEO of Metro Naps, to find out why the world is waking up to nap-friendly work environments.
November 6, 2018