Are you a set-it-and-forget-it LinkedIn user? LinkedIn has transformed in recent years and is now an engaging, vibrant knowledge-sharing platform. Content marketer Cat Johnson shares 10 tips on how to freshen up your LinkedIn profile.
February 15, 2021
Press coverage is one of the most under-appreciated promotional and marketing tools for workspace operators and it should be part of a marketing strategy.
January 26, 2021
Instagram Reels enables users to record and post short 3-second video clips. Now’s the ideal time to start publishing Reels, as competition is still low. Here’s how to get started.
January 21, 2021
Not to be confused with a video tour, a virtual tour — also known as a 3D or 360 panoramic tour — enables people to interact with the space and zoom in on features. From tripod positioning to maximising natural light, these 7 tips explain how to optimise your virtual tour.
January 12, 2021
This is the time to rethink your business, operations, vision, and most importantly, your marketing. Workspace marketing expert Cat Johnson shares six ways to position your space now for the expected workspace boom.
December 23, 2020
One marketing trend that’s set to make some noise in 2021 is voice search. Voice search utilises innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa. Here’s why workspace operators should take note, and start optimizing their content for the spoken word.
December 11, 2020
In this interview with Allwork.Space, Cat Johnson talks about the journey so far, how Convos has grown, and what’s in store for Coworking Convos in the future.
October 28, 2020
Content marketing experts Cat Johnson and Karina Patel recently held a video workshop on how to use Instagram Stories to market your coworking space. Here are the main takeaways and best practice guidelines.
February 25, 2020
With over 1 billion users, leveraging Instagram should be an obvious decision for flexible workspace brands. However, it requires significant…
February 11, 2020
Your workspace blog is a powerful tool. But are you presenting your content in the right way? Cat Johnson, content marketing expert for the coworking sector, explains how to correctly format blog posts to boost impact, reach, and SEO.
January 28, 2020
Bernie J Mitchell, content marketing expert for coworking spaces, shares 5 key ways operators can ramp up their marketing in 2020. Among them, Bernie encourages operators to experiment with video, which he says isn’t as daunting as it seems.
December 18, 2019
A guide that provides 7 actionable ways that can help coworking space operators succeed in SEO and grow traffic to their site.
December 3, 2019