In her latest workshop, content marketing expert Cat Johnson walked us through the concept of brand storytelling and how it helps workspaces to relate with their target audiences. Learn the key elements of effective storytelling and start telling your own coworking story with one of these 4 topics.
September 12, 2019
Brand storytelling enables companies to share their purpose with their investors, consumers, staff, and future recruits. Allwork.Space spoke with Cat Johnson, expert storyteller and content strategist, to learn about storytelling and how flexible workspace operators can leverage it.
September 6, 2019
LinkedIn is 227% more effective than Facebook as a lead generation tool and coworking space operators should use it to drive more traffic to their websites.
July 17, 2019
During a recent online training session, Cat Johnson focused on how a workflow can help coworking operators stay on track with their content marketing.
July 3, 2019
Content marketing is an invaluable tool in helping coworking owners attract new members. But, it comes with a price: your time. To help busy coworking owners keep up with the demands of writing content, marketer Cat Johnson explains how to create a workflow.
June 20, 2019
Marketing expert Kevin Whelan shared how to create a successful website with coworking operators during a live series organized by GWA.
June 18, 2019
Highlights from an Instagram training session hosted by content marketing expert Cat Johnson. The session was tailored for coworking and flexible workspace operators, and explained in-depth how to start and run a successful Instagram marketing strategy.
May 30, 2019
A perfect coworking website takes time and it’s never really truly done; it requires constant updates, bug fixes, and keyword changes. Here are 10 steps to get you started in the right direction.
May 9, 2019
1 billion users are now on Instagram and 80% of them follow a business, making it a top social media channel for flexible workspace operators. Allwork.Space caught up with Karina Patel, marketing director at Pacific Workplaces, to discover the basics of Instagram marketing.
May 8, 2019
Content marketing expert Cat Johnson shares the best content marketing strategies for flexible workspace operators. Among Cat’s top 13 pointers, she recommends writing about your coworking space’s key differentiators – such as amenities, location or values – to attract your target market.
April 25, 2019
During a recent training session, Cat Johnson and Karina Patel explained what PPC is, how it can benefit coworking operators, and how to get started.
March 15, 2019
Karina Patel, Director of Marketing at CloudVO and Pacific Workplaces, shares how PPC can help coworking spaces attract members, strengthen brand awareness, and generate leads.
March 5, 2019
Video is still underutilized by many coworking operators. Allwork.Space caught up with filmmaker Joe Dives to find out how to capture new workspace members through the power of video marketing.
February 26, 2019
Events serve a vital function in the coworking ecosystem – but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the right data, these 15 tips will help you build a coworking event strategy.
December 27, 2018
Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing strategy.
December 26, 2018