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Marketing

Creating The Perfect Coworking Website: Top 10 Elements To Keep In Mind

A perfect coworking website takes time and it’s never really truly done; it requires constant updates, bug fixes, and keyword changes. Here are 10 steps to get you started in the right direction.

By: Kirk Deis

May 9, 2019

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An Introduction To Instagram Marketing For Coworking Spaces

1 billion users are now on Instagram and 80% of them follow a business, making it a top social media channel for flexible workspace operators. Allwork.Space caught up with Karina Patel, marketing director at Pacific Workplaces, to discover the basics of Instagram marketing.

By: Cecilia Amador

May 8, 2019

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13 Ways To Attract Coworking Members With Content Marketing

Content marketing expert Cat Johnson shares the best content marketing strategies for flexible workspace operators. Among Cat’s top 13 pointers, she recommends writing about your coworking space’s key differentiators – such as amenities, location or values – to attract your target market.

By: Cecilia Amador

April 25, 2019

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PPC Marketing For Coworking Spaces: A Beginner’s Guide

During a recent training session, Cat Johnson and Karina Patel explained what PPC is, how it can benefit coworking operators, and how to get started.

By: Jo Meunier (née Disney)

March 15, 2019

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5 Things Coworking Operators Need To Know About Pay Per Click Marketing

Karina Patel, Director of Marketing at CloudVO and Pacific Workplaces, shares how PPC can help coworking spaces attract members, strengthen brand awareness, and generate leads.

By: Jo Meunier (née Disney)

March 5, 2019

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How To Attract Members To Your Coworking Space Through Video

Video is still underutilized by many coworking operators. Allwork.Space caught up with filmmaker Joe Dives to find out how to capture new workspace members through the power of video marketing.

By: Kate Tattersfield

February 26, 2019

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15 Expert Tips On Building A Successful Coworking Events Strategy

Events serve a vital function in the coworking ecosystem – but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the right data, these 15 tips will help you build a coworking event strategy.

By: Carolyn Cirillo

December 27, 2018

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Coworking Events: Why It Pays To Play The Long Game

Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing strategy.

By: Carolyn Cirillo

December 26, 2018

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Keep Your 2019 Marketing On Track With A Simple Yet Powerful Content Calendar

Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is a necessary part of your marketing strategy, and how to build one.

By: Cecilia Amador

December 13, 2018

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Why Content Marketing Should Be A Priority For Coworking Operators: A Q&A With Content Expert Cat Johnson

Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.

By: Jo Meunier (née Disney)

December 10, 2018

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Your Flexible Workspace Logo Is Not Your Brand

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.

By: Cecilia Amador

December 6, 2018

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In The Loop: Coworking Definition, Oxford Innovation, And Adam Neumann’s Latest Investment

WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.

By: Cecilia Amador

December 1, 2018

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8 Ways Coworking Spaces Can Give Back On ‘Giving Tuesday’

Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.

By: Jo Meunier (née Disney)

November 27, 2018

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5 Easy Steps To Start Using Content Marketing At Your Coworking Space

Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.

By: Gemma Church

November 23, 2018

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Coworking Might Not Need A New Definition, But It Needs To Broaden The One It Has

ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?

By: Cecilia Amador

November 21, 2018

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