Advertisement

Marketing

If You Don’t Define Your Brand, Someone Else Will

In her latest workshop, content marketing expert Cat Johnson walked us through the concept of brand storytelling and how it helps workspaces to relate with their target audiences. Learn the key elements of effective storytelling and start telling your own coworking story with one of these 4 topics.

By: Cecilia Amador

September 12, 2019

Read More

Future Of Work: Why Brand Storytelling Is Key

Brand storytelling enables companies to share their purpose with their investors, consumers, staff, and future recruits. Allwork.Space spoke with Cat Johnson, expert storyteller and content strategist, to learn about storytelling and how flexible workspace operators can leverage it.

By: Cecilia Amador

September 6, 2019

Read More

Linkedin For Coworking Space Operators: 3 Tips To Ace The #1 B2B Platform

LinkedIn is 227% more effective than Facebook as a lead generation tool and coworking space operators should use it to drive more traffic to their websites.

By: Kate Tattersfield

July 17, 2019

Read More

7 Steps To Creating Quality Content For Your Coworking Space

During a recent online training session, Cat Johnson focused on how a workflow can help coworking operators stay on track with their content marketing.

By: Jo Meunier (née Disney)

July 3, 2019

Read More

Why Every Coworking Space Needs A Content Workflow

Content marketing is an invaluable tool in helping coworking owners attract new members. But, it comes with a price: your time. To help busy coworking owners keep up with the demands of writing content, marketer Cat Johnson explains how to create a workflow.

By: Cecilia Amador

June 20, 2019

Read More

3 Things You Need To Know To Create A Successful Coworking Website

Marketing expert Kevin Whelan shared how to create a successful website with coworking operators during a live series organized by GWA.

By: Carolyn Cirillo

June 18, 2019

Read More

5 Key Elements To Rock Your Coworking Instagram Marketing Strategy

Highlights from an Instagram training session hosted by content marketing expert Cat Johnson. The session was tailored for coworking and flexible workspace operators, and explained in-depth how to start and run a successful Instagram marketing strategy.

By: Cecilia Amador

May 30, 2019

Read More

Creating The Perfect Coworking Website: Top 10 Elements To Keep In Mind

A perfect coworking website takes time and it’s never really truly done; it requires constant updates, bug fixes, and keyword changes. Here are 10 steps to get you started in the right direction.

By: Kirk Deis

May 9, 2019

Read More

An Introduction To Instagram Marketing For Coworking Spaces

1 billion users are now on Instagram and 80% of them follow a business, making it a top social media channel for flexible workspace operators. Allwork.Space caught up with Karina Patel, marketing director at Pacific Workplaces, to discover the basics of Instagram marketing.

By: Cecilia Amador

May 8, 2019

Read More

13 Ways To Attract Coworking Members With Content Marketing

Content marketing expert Cat Johnson shares the best content marketing strategies for flexible workspace operators. Among Cat’s top 13 pointers, she recommends writing about your coworking space’s key differentiators – such as amenities, location or values – to attract your target market.

By: Cecilia Amador

April 25, 2019

Read More

PPC Marketing For Coworking Spaces: A Beginner’s Guide

During a recent training session, Cat Johnson and Karina Patel explained what PPC is, how it can benefit coworking operators, and how to get started.

By: Jo Meunier (née Disney)

March 15, 2019

Read More

5 Things Coworking Operators Need To Know About Pay Per Click Marketing

Karina Patel, Director of Marketing at CloudVO and Pacific Workplaces, shares how PPC can help coworking spaces attract members, strengthen brand awareness, and generate leads.

By: Jo Meunier (née Disney)

March 5, 2019

Read More

How To Attract Members To Your Coworking Space Through Video

Video is still underutilized by many coworking operators. Allwork.Space caught up with filmmaker Joe Dives to find out how to capture new workspace members through the power of video marketing.

By: Kate Tattersfield

February 26, 2019

Read More

15 Expert Tips On Building A Successful Coworking Events Strategy

Events serve a vital function in the coworking ecosystem – but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the right data, these 15 tips will help you build a coworking event strategy.

By: Carolyn Cirillo

December 27, 2018

Read More

Coworking Events: Why It Pays To Play The Long Game

Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing strategy.

By: Carolyn Cirillo

December 26, 2018

Read More