Marketing

Keep Your 2019 Marketing On Track With A Simple Yet Powerful Content Calendar

Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is a necessary part of your marketing strategy, and how to build one.

By: Cecilia Amador

December 13, 2018

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Why Content Marketing Should Be A Priority For Coworking Operators: A Q&A With Content Expert Cat Johnson

Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.

By: Jo Meunier (née Disney)

December 10, 2018

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Your Flexible Workspace Logo Is Not Your Brand

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.

By: Cecilia Amador

December 6, 2018

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In The Loop: Coworking Definition, Oxford Innovation, And Adam Neumann’s Latest Investment

WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.

By: Cecilia Amador

December 1, 2018

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8 Ways Coworking Spaces Can Give Back On ‘Giving Tuesday’

Giving Tuesday is “a global day of giving” on the Tuesday following Thanksgiving. Here’s how coworking operators can get involved.

By: Jo Meunier (née Disney)

November 27, 2018

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5 Easy Steps To Start Using Content Marketing At Your Coworking Space

Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.

By: Gemma Church

November 23, 2018

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Coworking Might Not Need A New Definition, But It Needs To Broaden The One It Has

ome early pioneers of coworking argue that its original principles are being sullied. However, coworking is now part of a much larger industry that incorporates more than its early adopters. Shouldn’t they get a say in how coworking is defined, too?

By: Cecilia Amador

November 21, 2018

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How To Build A Customer Persona For Your Coworking Space

Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.

By: Jo Meunier (née Disney)

November 19, 2018

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The Coworking Canvas: Helping Build Quality Workspaces Across The World

The Coworking Canvas is a tool that can help operators define, design, and develop their workspace without compromising on the core values.

By: Robert Kropp

November 14, 2018

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Connecting Members With A Smart Passport And Mutual Support: A Q&A With Seats2meet’s Lenneke Van Rossum

Lenneke Van Rossum from Seats2meet shares how the Passport helps connect coworking members across the Seats2meet ecosystem and harnesses collective knowledge.

By: Cat Johnson

November 14, 2018

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How Wellness-Focused Workplaces Can Stem The “Stress Epidemic”

Loneliness, stress, and other mental health issues are difficult to talk about — but we need to do it, especially as the workplace features strongly in this epidemic

By: Jo Meunier (née Disney)

November 8, 2018

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Revealed: The Startling Effect Of Tech On CRE In The US

The tech sector has become an important driver of economic growth and CRE markets across North America in the current economic cycle.

By: Gemma Church

November 7, 2018

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A Different Approach Towards Workplace Wellness: “Taking A Nap Is Easier Than Going To The Gym”

Wellness has become a key element of workplace design, and now nap pods are becoming an increasingly popular workplace amenity. Allwork.Space spoke to Christopher Lindholst, CEO of Metro Naps, to find out why the world is waking up to nap-friendly work environments.

By: Cecilia Amador

November 6, 2018

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Why Coworking Needs A New Definition

During the AIA event in New York, flexible workspace experts discussed how coworking has evolved into something that’s not really coworking and why we need a new definition for it.

By: Carolyn Cirillo

November 5, 2018

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Gensler: “Designing For The Human Experience Is The Future Of Design”

Gensler’s design forecast, ‘Shaping the Future of Cities’, reinforces the idea that the future of work is all about the human experience. Here are the 6 main trends that will influence the future of workplace design, according to Gensler.

By: Cecilia Amador

November 2, 2018

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