Five Instagram specialists from the flexible workspace industry share their tips on how to use the social media platform to increase engagement, meet goals, and grow your business.
October 11, 2021
During GCUC USA, Katrina Noelle, principal of San Francisco-based insight agency KNow Research, led a Masterclass on market research and how to better serve target audiences in the long run. Here are our key takeaways from the two-hour crash course.
October 5, 2021
Coworking content marketer Cat Johnson has hand-picked six websites that offer free, high quality stock photos and images. Together, these platforms offer millions of free photographs for use on your website, blog, and other marketing campaigns.
September 16, 2021
Google My Business is an essential marketing tool for location-based companies, especially coworking spaces. It’s a free tool that will transform the way people find your space through Google search results. Here’s everything you need to know to get started.
September 9, 2021
Is your website working hard enough to capture and convert leads? There are always ways to improve, and in this guide, Aaron Haynes, CEO and co-founder of SEO fulfilment company Loganix, provides 6 ways to grab and keep your users’ attention.
September 2, 2021
Cat Johnson reviews Seth Godin’s latest book, This is Marketing.
August 23, 2021
Need a little help with your content marketing? The trick is to find the right tools that help you save time and streamline. Content marketer Cat Johnson reveals 15 of her favorite (free) content marketing tools, and what makes them stand out from the rest.
August 12, 2021
Is your brand leveraging the power of story? From back-of-the-menu stories about the family restaurant, to triumphant stories of a sponsored athlete, brand storytelling is all about capturing the humanness of your team, your company, and your vision. Here are 6 ways to do it.
July 26, 2021
Cat Johnson’s latest Coworking Convo explored the best tried-and-tested lead generation strategies for coworking and flexible workspace operators.
July 1, 2021
Content is the most powerful, flexible marketing tool you have, and it has the power to change the trajectory of your business. Content marketer Cat Johnson shares 10 benefits of content marketing for your business.
May 17, 2021
Clubhouse is no longer the darling of the social audio world; they now have big competition. Here’s how this is affecting users.
April 12, 2021
Is your newsletter struggling? It could be too cluttered, too promotional, or too stuffy — but happily, these problems can be easy to fix. Content marketing expert Cat Johnson shares 7 reasons why subscribers aren’t reading your newsletters, and how to put it right.
March 9, 2021
Are you a set-it-and-forget-it LinkedIn user? LinkedIn has transformed in recent years and is now an engaging, vibrant knowledge-sharing platform. Content marketer Cat Johnson shares 10 tips on how to freshen up your LinkedIn profile.
February 15, 2021
Press coverage is one of the most under-appreciated promotional and marketing tools for workspace operators and it should be part of a marketing strategy.
January 26, 2021