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Build Your Personal Brand: A workshop for coworking space operators and community builders
February 8, 2023
You already have a personal brand.
As a coworking space operator or community builder, you’ve set a tone for your space, your brand, your business and yourself.
But are you being intentional about it?
You can create a personal brand that positions you as a community leader, attracts your perfect-fit members, showcases your brand vision and values and strengthens your business.
In this hour-long workshop, content strategist Cat Johnson, founder of Coworking Convos and The Lab marketing club, will take you through the essentials of planning, launching and growing a personal brand that is right for you, your goals, your skillset and your community.
Topics covered include:
- Defining your brand voice
- The power of a personal brand
- Clarifying your personal brand niche
- Stepping forward as a community leader
- Attracting perfect-fit community members
- Determining topics you want to be known for
- Using content and events to build your personal brand
- Overcoming challenges of building and sustaining your brand