by Viveka von Rosen, known internationally as the “LinkedIn Expert” and is author of “LinkedIn Marketing: An Hour a Day” (Wiley, 2012) and has been listed on two of Forbes Most influential People lists. She is the host of the biggest LinkedIn chat on Twitter: #LinkedInChat (Recently quoted by Mashable as one of the top 10 business chats) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. For more information, visit Viveka’s website at www.linkedintobusiness.com or reach her on LinkedIn at www.linkedin.com/in/linkedinexpert.
Are You Using LinkedIn Groups Effectively? Here are three tips on LinkedIn Groups from Viveka Von Rosen, the LinkedIn Expert.
If creating a LinkedIn group for your business center is on your New Years list, here are some great tips from our social media guru, Viveka Von Rosen.
1. Join strategic groups:
Join groups in your own market or industry, your ideal client’s industry, groups that you are interested in, groups that your target prospects are members of, alumni groups, open groups and some big groups (Consider LinkedHR with 370,000 members). Once you join a group you can send a message to strategic members /prospects or invite strategic members to connect with you.
For more posts on groups check out:
2. Create a group:
Consider creating an open or closed group. Make sure you, or someone in your company is tasked to moderate it to keep it interesting and relevant. Make your group a destination and active forum.
3. Limit the invitations you send out:
You only get 3000 invitations in a lifetime – use them wisely. Even though LinkedIn gives you the tools to upload your entire list, make sure you only invite people who are already on LinkedIn and don’t invite more than 2500 people – leave a few invitations for the future. At this time you cannot buy more invitations (although you might be able to beg some more from [email protected]).