Dr. Gleb Tsipursky – The Office Whisperer
Nirit Cohen – WorkFutures
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Jonathan Price – CRE & Flex Expert
“Daily hashtags are the drink specials of social media.” – Emily Copp, Hootsuite
Most likely, many of you are familiar with social media hashtags like #MotivationMonday, #TBT, and #WomanCrushWednesday. But, how likely are you to actually use these hashtags and include them on your social media posts?
Naturally, you can’t just add these hashtags to any post, the content that you’re sharing has to be relevant and apply to the hashtag you intend to use. And when used correctly, daily hashtags have the power to up your social media game and to increase the overall reach of your posts or tweets.
So, how can you as a flexible workspace operator or manager use these hashtags to maximize the potential reach and engagement of your content, and to increase your workspace’s visibility? The list below will provide you with some examples for a few of the most commonly used daily hashtags from Monday to Friday.
Monday
#MotivationMonday
As you can probably deduce from the name, #MotivationMonday is used to motivate your followers by sharing tips, feel good stories, or motivational quotes.
As a flexible workspace manager, you can use this hashtag to motivate your members to start the week off strong, to come into the space, and to not let the Monday blues get to them. Take a look at the tweet below from Grind Spaces:
#MondayBlues
Oh, we’ve all been there feeling a bit blue now that the weekend is over and you have a full week ahead of work and new challenges. Usually people use this hashtag to fight back the Monday blues, and they do so by sharing funny memes, gifs or pictures of cute animals, or why coffee is such an important part of their Monday routine.
Tuesday
#TipTuesday
This hashtag is perfect for you to use when you want to share some industry insights or some general workspace advice. It could be a tip for your workspace users on how to best take advantage of your space and services, or it could be a tip to fellow workspace operators on what you’ve found works best in terms of design, networking, or overall workspace topics.
Take a look at the tweet below from Turnstone to get an idea of how to use this hashtag:
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Wednesday
#WomanCrushWednesday, #WCW
Although this hashtag started out as a way for people to reveal their female crushes, many brands and companies have started using this hashtag as a way to pay tribute or to highlight female leaders who they admire and share their values with.
Here’s one way to give #WCW a professional spin:
#WednesdayWisdom
This is a perfect hashtag to use when you have some insights or advice you’d like to share, or simply a deep-thought that relates to your industry or that inspires those who follow you. Here’s an example:
Thursday
#ThrowbackThursday, #TBT
This is one of the most popular hashtags and it’s used to share an old photo from a different period of your life…or in your case, your workspace’s life. To give it a marketing and professional spin, you can share an old image of your workspace, your team, or your members.
Here’s an example of how we’ve used #TBT in the past:
Friday
#FridayFact
Use this hashtag to share data or statistics about your industry or your workspace. Take a look below at the 2 examples from Wenta on how they used the #FridayFact tweet to their advantage.
#FridayFun
FridayFun is all about fun stuff and celebrating that the week is over and the weekend is finally here. You could share an image of your members spending time together, if you’re hosting an event you could share the event’s information, or it could be an image of how your workspace supports members and employees having fun.
Here’s an example from Peldon Rose using #FridayFun:
There you have it! So, for today’s #MotivationMonday: get started sharing fun tweets and Instagram posts using daily hashtags, it’s never too late to jump on the wagon.
