The Dallas Cowboys are introducing their own shared office space at their Star development in Frisco.
Formation is a membership-only office that will provide clients access to workspaces, fitness, entertainment and networking opportunities.
“Formation is a dynamic workspace and experience where members will enjoy elevated professional resources and be able to leverage the Cowboys home field advantage for their individual business success,” the Cowboys said in an announcement.
Jerry Jones Jr., executive vice president and chief sales and marketing officer of the Dallas Cowboys, said that Formation will combine business expertise with the Cowboys’ unique network for entrepreneurs to grow.
The 91-acre Star development is one of Frisco’s most prosperous real estate projects. It includes the Ford Center stadium, a retail and restaurant center, Omni Frisco Hotel, and other tenants.