Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
Seattle-based, female-centric coworking community The Riveter will open its Edina, Minnesota location this week as part of its national expansion plan and following a recent $15 million Series A funding round.
Amy Nelson, founder and CEO, explained that choosing cities to expand into, including Austin, Callas, Portland, and Denver, was based on physical spaces.
Minneapolis currently has two other female-focused coworking communities, Modern Well and The Coven, but Nelson said that the Riveter purposely does not go near where they are located as to add to the community.
Nelson said that the majority of the Riveter’s members are women over 30, with over half being parents.
“Twenty percent are in the early stages of starting scalable start-ups,” said Nelson. “The vast majority own small businesses—teams of one to eight, and they’re not looking to scale. There are also people who work remotely for companies in other cities.”
The Edina location is the smallest of all of the other Riveter locations at 7,500 square feet. It features six private offices and dedicated desks. According to Nelson, the company’s typical floor plan is 30% private and 70% open to fully incorporate the feeling of a flexible workspace.
