IWG Teams Up With Leonardo Hotels
IWG has partnered with hospitality brand Leonardo in order to offer a flexible workspace within one of its hotels.
This “hybrid hospitality” concept has transformed 2,000 square meters of hotel space into a flexible office, which will be managed by Regus, IWG’s flexspace brand.
“The hotel industry was already looking at offering a working environment within its venues, and we were already shifting towards the feel of a hospitality brand,” said Annelou de Groot, Development Director of IWG in the Netherlands.
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The partnership was inspired by growing demand for flexibility in the workplace and focuses on transforming hotel rooms into office spaces.
“We have combined our business models in a place where the customer can work in a professional and functional manner, with the atmosphere, ambiance and hospitality services that a hotel has to offer,” said Alexander Kluit, managing director of Apollo and Leonardo Hotels Benelux. “A ‘customer’ becomes a ‘guest’ and we turn a workplace into a pleasant environment, where working and meeting are combined.”
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