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The Real ROI Of RTO: How Cities Are Finding Their Pulse Again

As the future of work reshapes where and how we gather, cities are remembering that people — not buildings — are their greatest economic engine.

Andrea Pirrotti-DranchakbyAndrea Pirrotti-Dranchak
November 19, 2025
in CRE
Reading Time: 4 mins read
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The Real ROI Of RTO How Cities Are Finding Their Pulse Again

Cities are seeing renewed energy as workers come back to central business districts.

When millions of workers stopped commuting, the ripple hit far beyond cubicles. City cores — once powered by foot traffic and caffeine — went quiet. Coffee shops and florists disappeared. Dry cleaners closed. Subway ridership collapsed. Office towers lost tenants, and municipal tax revenue followed.

The economic damage was staggering. In San Francisco, commercial property values fell nearly 30 percent from their pre-pandemic peak. In New York City, the Comptroller’s Office estimated more than $1 billion in lost property-tax receipts tied to declining office valuations. 

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Entire downtowns showed how quickly a city’s balance sheet collapses when its people stay home.

While remote work may have solved a public-health emergency it exposed the fragility of urban ecosystems. Office buildings fuel restaurants, fund transit systems, and support the tax base that pays for schools, sanitation, and safety. When the workforce vanished, the multiplier effect reversed.

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Today, as more companies recalibrate around office presence, the data shows an impact beyond potential productivity increase.  Returning to the office (RTO) also revives the civic and commercial systems that keep cities alive.

Seattle: Recovery in Motion, but Still Fragile

Few cities illustrate the stakes more clearly than Seattle. When remote work peaked, the downtown economy cratered. Axios Seattle reported foot traffic in spring 2023 at 46 percent of pre-pandemic levels — one of the weakest recoveries among major U.S. metros. 

Independent coffee shops shuttered, lunch spots closed, and parking lots sat empty. City tax collections from business and occupation taxes dropped roughly 15 percent year over year.

A turning point came when Amazon required employees back five days a week. The Downtown Seattle Association tracked a surge to 95,000 daily worker visits in early 2025 — the highest since before COVID-19. Transit ridership rose, cafés reopened, and Interstate 5 traffic once again backed up at rush hour.

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Still, downtown remains uneven. Cushman & Wakefield puts the office-vacancy rate near 33 percent. Some corridors are buzzing; others remain lined with “for lease” signs. 

Mandates created motion, but sustained recovery depends on how well Seattle rebuilds the networks of people and commerce that give a city its pulse.

New York: Resilience and Reinvention

In contrast, New York City demonstrates how density and social energy can drive faster rebounds. By mid-2025, office attendance reached 76 percent of pre-pandemic levels, and some mobile-device data suggests near-full recovery in parts of Midtown. 

Restaurants that survived lockdowns are again booking tables, Broadway houses are filling, and lunchtime sidewalks are crowded once more.

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Vacancy, however, still tells a different story. The NYC Comptroller shows Manhattan’s office-vacancy rate holding around 16 percent — double its 2019 level. Class A buildings with wellness amenities and flexible workspace outperform, while older towers lag. 

Retail vacancy along some corridors exceeds 20 percent, and property-tax losses from devalued offices surpassed $1 billion between 2021 and 2025.

New York’s rebound highlights that vitality follows investment in connection. Buildings and neighborhoods that emphasize experience, culture, and design attract people — and people attract commerce.

The Economic Case for RTO: The Impact on Cities.

Economists are now quantifying the civic ripple of workplace return. Every commute represents revenue: a train fare, a lunch order, a tip jar, a tax receipt. 

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A National Bureau of Economic Research study found that each additional weekday office worker in a central business district generates $4,000 to $6,000 per year in local spending. 

Multiply that across tens of thousands of employees, and the numbers become city-sized stimulus.

For Seattle, that means revitalizing public spaces and investing in mixed-use districts that give workers reasons to stay downtown beyond office hours. For New York, it means accelerating office-to-residential conversions and adapting older assets for modern work. 

Both strategies depend on one principle — when people reconnect physically, economic energy returns with them.

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The Real ROI

The real ROI of return-to-office lies in the revival of the ecosystems that make cities function. Productivity rises, small businesses reopen, tax revenues stabilize, and public spaces feel alive again.

Remote work proved that efficiency is possible from anywhere. The next chapter proves that prosperity depends on connection. When people gather, cities grow stronger — and that is the real return on investment.

 

 

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Tags: CoworkingCREHybrid WorkRemote WorkSpace-as-a-Service
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Andrea Pirrotti-Dranchak

Andrea Pirrotti-Dranchak

Globally recognized as a leading authority in flexible workspace, Andrea Pirrotti-Dranchak has 25+ years of experience driving expansion and innovation across 65+ countries. As Head of Real Estate, Americas at infinitSpace, she leverages the flexible workspace model to unlock asset value and transform how real estate performs. A trusted voice in the future of work, she advises, writes, and speaks on strategies that define and scale this fast-moving industry.

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