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It’s Time To Stop Managing Performance And Start Building Systems That Enable Potential

What managers and employees can do to build a more dynamic, developmental, and future-focused relationship that drives performance.

Jamie AitkenbyJamie Aitken
January 25, 2026
in Leadership
Reading Time: 4 mins read
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It’s Time To Stop Managing Performance And Start Building Systems That Enable Potential

Moving from performance management to performance enablement requires managers to coach and employees to actively own their growth.

You’d be hard-pressed to find an HR leader, manager, or employee who doesn’t believe that the nature of work — and people’s expectations about it — has changed dramatically since 2000, let alone the last five years.

Yet many organizations are still clinging to performance management processes that are rigid, outdated, and, if we’re being honest, at least somewhat useless to everyone involved.

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Traditional performance management was built for a world where work was predictable, roles stayed the same for years, and change was measured in quarters, not days. It’s top-down, reactive, and focused on looking backward — more about control than collaboration.

But the world of work has changed, and it’s time our systems did, too.

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Performance enablement: Back to people fundamentals

Performance enablement is about getting back to what really drives people to do great work. It’s continuous empowerment, forward-looking, and rooted in the people fundamentals: meaningful work that connects each person to a larger purpose; progress and feedback that fuel growth through ongoing conversations, and development opportunities that give people real chances to stretch and advance their skills and careers.

When those three things are in balance — purpose, progress, and growth — you don’t just manage performance. You enable it. And when you do that, you drive tangible business outcomes: higher retention, stronger engagement, better productivity, and more innovation.

This is what I call the people-performance loop. When employees are motivated and growing, organizations thrive.

Our challenge isn’t just to measure performance; it’s to enable it in real time. And that’s where HR has an incredible opportunity to lead transformation — by helping managers and employees reshape their relationship into one that’s dynamic, developmental, and future-focused.

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From evaluators to coaches: redefining the manager role

Managers play the starring role in this shift. The problem? Most haven’t been trained for it.

Many managers are promoted for their technical competence, not their ability to coach and develop others. Their instinct is to fix problems, not guide others to learn. To use a cliché, they’re fishing for their teams instead of teaching them how to fish.

Coaching also requires emotional intelligence, patience, and curiosity, traits that don’t always come naturally, especially when people are under pressure.

Here’s how HR leaders can help managers make the leap from evaluator to coach:

  • Provide ready-to-use tools. Conversation guides, coaching questions, and templates help managers build confidence. 
  • Model it visibly. Have senior leaders demonstrate coaching-style 1:1s through videos or live sessions. 
  • Measure and recognize. Track behaviors like feedback frequency and check-in quality — and reward progress. Use analytics from your performance platform to spot where managers may need more support. If a team has low goal completion or high turnover, that’s a signal worth exploring.

The power of employee participation

Employees also have a part to play. Many are used to performance being something done to them, not with them. They wait for direction rather than co-creating it.

To shift from passive to active, HR can:

  • Provide toolkits. Give employees templates and prompts to set goals, request feedback, or prepare for check-ins.
  • Clarify expectations. Make it clear that taking ownership of performance isn’t optional — it’s part of how work gets done.
  • Recognize initiative. Celebrate those who seek feedback, suggest goals, or lead their own development.
  • Model co-creation. Encourage managers to invite input during goal-setting, not dictate it.

When employees take ownership, managers coach, and HR designs the system to support both — that’s when performance enablement truly comes to life.

How to create a culture of continuous growth

The relationship between managers and employees is the heartbeat of every organization. When it’s strong, everything else — agility, innovation, performance — follows.

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Strategic HR leaders have the chance to turn that relationship into a growth engine. By helping managers coach, empowering employees to own their development, and creating the culture and tools that sustain both, we can move from managing performance to enabling potential.

To succeed in the future of work, leaders need to build organizations that thrive on continuous improvement, curiosity, and connection, where feedback is normal, learning is constant, and everyone grows together.

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Tags: Expert VoiceHuman Resources (HR)Leadership
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Jamie Aitken

Jamie Aitken

Jamie is the VP of HR Transformation at Betterworks, helping customers reimagine the way employee performance is managed with proven systems and processes that work. As co-author of Make Work Better, she draws inspiration from her more than twenty-five years of HR leadership experience, spearheading organizational development, HR transformation and employee engagement strategies that boost business performance. Her work as a consultant and an in-house HR practitioner spans the entire spectrum of human capital practices and multiple industries.

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