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New Starbucks CEO To Slash Corporate Jobs Amid Falling Sales

The details of the job cuts, to be announced by early March, will not affect the company's in-store teams.

Emma AscottbyEmma Ascott
January 21, 2025
in News
Reading Time: 1 min read
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New Starbucks CEO To Slash Corporate Jobs Amid Falling Sales

A view shows the logo of an American coffee company, Starbucks, on a wall outside a coffee shop in Mexico City, Mexico July 24, 2024. REUTERS/Henry Romero/File Photo

Starbucks CEO Brian Niccol said on Friday the coffee giant will cut jobs to optimize its support teams as part of the company’s ongoing turnaround efforts.

The details of the job cuts, to be announced by early March, will not affect the company’s in-store teams or the investments it makes in store hours, he added.

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Niccol, the former Chipotle Mexican Grill head, who is four months into his new role at Starbucks has set forth a raft of measures to improve the coffee chain’s business, which took a hit from increased competition and weakening demand in the U.S. and China.

“Our size and structure can slow us down, with too many layers, managers of small teams and roles focused primarily on coordinating work,” Niccol said in a statement, adding that he will examine the role, structure and size of support teams globally.

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The company suspended forecast for its fiscal year 2025 in October and laid out plans to overhaul its U.S. locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer wait times of less than four minutes.

On Thursday, Starbucks’ lead independent director on its board, Mellody Hobson, said she would retire after nearly two decades with the company.

(Reporting by Savyata Mishra in Bengaluru; Editing by Shailesh Kuber)

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Source: Reuters
Tags: BusinessHuman Resources (HR)North AmericaWorkforce
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Emma Ascott

Emma Ascott

Emma Ascott is the Associate Editor for Allwork.Space, based in Phoenix, Arizona. She covers the future of work, labor news, and flexible workplace trends. She graduated from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, and has written for Arizona PBS as well as a multitude of publications.

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