Many marketers are adopting coworking culture

Marketing Week’s 2019 Career and Salary Survey will reveal that 90.1% of marketers out of a sample of 4,400 find flexible working of the utmost importance.

At the beginning of 2018, that number was only at 47.2%, but the trend is on the rise with more marketers adopting this workstyle.

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Well-known firms, such as WeWork, are changing the way people are working. With over 287 locations worldwide, WeWork is on course to becoming the second biggest startup in the world just after Uber.

The startup has begun branching out into other services such as their Powered By We program that designs and manages flexible offices for corporations. They have even gone so far as opening a school within its New York headquarters.

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With startups continuing to expand, traditional work hours will become more and more obsolete. Helen Tupper, a columnist at Marketing Week, helped launch the New Work Network to help further identify and solve the issues that exist with flexible working. She says that businesses need to take a “more individualistic approach” or risk low morale and high turnover.

Flexible offices will inevitably continue growing into 2019, and marketers may be at the forefront of changing workplace culture.

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