Tag Archives: marketing

Keep Your 2019 Marketing On Track With A Simple Yet Powerful Content Calendar

Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is a necessary part of your marketing strategy, and how to build one.

December 13, 2018

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Staples Canada to offer in store coworking space

Staples Studio is the office supplier’s entrance into the coworking market, starting with their Kirkland, Quebec store as well as plans for a downtown Toronto location.

December 12, 2018

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Many marketers are adopting coworking culture

At the beginning of 2018, 47.2% of marketers found flexible working vital, but that number will grow to 90.1% by the end of the year and is expected to continue growing.

December 12, 2018

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Why Content Marketing Should Be A Priority For Coworking Operators: A Q&A With Content Expert Cat Johnson

Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.

December 10, 2018

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Your Flexible Workspace Logo Is Not Your Brand

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.

December 6, 2018

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In The Loop: Coworking Definition, Oxford Innovation, And Adam Neumann’s Latest Investment

WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.

December 1, 2018

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5 Easy Steps To Start Using Content Marketing At Your Coworking Space

Implementing a content marketing strategy is a cost-effective way to attract potential customers into your space.

November 23, 2018

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How To Build A Customer Persona For Your Coworking Space

Building a customer persona for your coworking space will ramp up your marketing efforts; Cat Johnson explains how to do it.

November 19, 2018

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How To Create A Customer Persona And Why You Should

How To Create A Customer Persona And Why You Should – Live Training With Cat Johnson

In this interactive, live, 90 minute training, you’ll learn how to define your target market and how to create a…

November 14, 2018

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New Tech That Will Make You Feel Like A Rockstar (And Save A Ton Of Money)

Digital marketing expert Kirk Deis has been testing a new bit of free tech, Google Optimize, which enables flexible workspace operators to test and measure the effectiveness of their content and marketing campaigns.

October 24, 2018

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GCUC UK: 5 Takeaways From The Marketing Masterclass

Marketing techniques that flexible workspace operators need to build their brand and accelerate growth, as seen at GCUC UK.

October 2, 2018

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Why Coworking Operators Should Offer Referral Programs And How To Do It

Referrals can help independent coworking operators grow their business by offering instant credibility and bringing in new and more loyal members.

October 1, 2018

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Convene’s “North Star”: Chief Brand Officer Brad Kay Discusses Brand Development

About a month ago, Convene announced it had hired Brad Kay as its first Chief Brand Officer Brad Kay spent…

August 15, 2018

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Industry Experts Share Experiences On How To Grow In A Competitive Market

Three flexible workspace experts share knowledge and experiences on how to stay competitive in a growing market Flip Howard of…

July 25, 2018

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Jennifer Gonzalez

Coworking In Las Vegas Means Going Beyond The Strip: A Q&A With Jennifer Gonzalez From The Coop

From the outside, Las Vegas looks like bright lights, gambling and an excuse for “what happens in Vegas, stays in…

July 19, 2018

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