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Tag Archives: marketing

How to keep up with marketing trends

The media and marketing industries are constantly changing, so it is important for companies to keep up with and execute effective marketing strategies looking into 2019.

January 29, 2019

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The next obvious step for WeWork

WeWork is launching its own cafe and marketplace in New York’s Flatiron neighborhood under the company’s Made by We retail sector.

January 22, 2019

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WeWork burrowing into yet another sector of the market

WeWork recently announced a partnership with LIKEtoKNOW.it, the online influencer retail app, in its latest of many retail ventures.

January 10, 2019

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WeWork to rebrand as The We Company

In the wake of a discouraging SoftBank investment round, WeWork is rebranding as The We Company, that will consist of three branches: WeWork, WeLive, and WeGrow.

January 8, 2019

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Customer experience professionals share their New Year’s Resolutions

Customer experience (CX) professionals are seeking out new ways to create a solid understanding and innovative approach to customer experience for all parties involved.

January 3, 2019

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New Year, New Goals: Tips For Coworking Operators And Community Managers

The New Year is the perfect time to revisit your company’s goals, future plans, and strategies. Use this time to revisit your company’s goals as well as your own personal plans, and map out a fresh strategy for the year ahead.

December 31, 2018

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15 Expert Tips On Building A Successful Coworking Events Strategy

Events serve a vital function in the coworking ecosystem – but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the right data, these 15 tips will help you build a coworking event strategy.

December 27, 2018

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Coworking Events: Why It Pays To Play The Long Game

Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing strategy.

December 26, 2018

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Alan Philips turns career experiences into worldwide brands

Alan Philips, Author of The Age of Ideas, has taken his experiences as WeWork’s SVP and a curator of a pop-up restaurant venture to pave a fulfilling career path.

December 17, 2018

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Keep Your 2019 Marketing On Track With A Simple Yet Powerful Content Calendar

Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is a necessary part of your marketing strategy, and how to build one.

December 13, 2018

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Staples Canada to offer in store coworking space

Staples Studio is the office supplier’s entrance into the coworking market, starting with their Kirkland, Quebec store as well as plans for a downtown Toronto location.

December 12, 2018

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Many marketers are adopting coworking culture

At the beginning of 2018, 47.2% of marketers found flexible working vital, but that number will grow to 90.1% by the end of the year and is expected to continue growing.

December 12, 2018

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Why Content Marketing Should Be A Priority For Coworking Operators: A Q&A With Content Expert Cat Johnson

Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.

December 10, 2018

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Your Flexible Workspace Logo Is Not Your Brand

If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.

December 6, 2018

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In The Loop: Coworking Definition, Oxford Innovation, And Adam Neumann’s Latest Investment

WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.

December 1, 2018

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