Tag Archives: marketing
How to keep up with marketing trends
The media and marketing industries are constantly changing, so it is important for companies to keep up with and execute effective marketing strategies looking into 2019.
January 29, 2019
The next obvious step for WeWork
WeWork is launching its own cafe and marketplace in New York’s Flatiron neighborhood under the company’s Made by We retail sector.
January 22, 2019
WeWork burrowing into yet another sector of the market
WeWork recently announced a partnership with LIKEtoKNOW.it, the online influencer retail app, in its latest of many retail ventures.
January 10, 2019
WeWork to rebrand as The We Company
In the wake of a discouraging SoftBank investment round, WeWork is rebranding as The We Company, that will consist of three branches: WeWork, WeLive, and WeGrow.
January 8, 2019
Customer experience professionals share their New Year’s Resolutions
Customer experience (CX) professionals are seeking out new ways to create a solid understanding and innovative approach to customer experience for all parties involved.
January 3, 2019
New Year, New Goals: Tips For Coworking Operators And Community Managers
The New Year is the perfect time to revisit your company’s goals, future plans, and strategies. Use this time to revisit your company’s goals as well as your own personal plans, and map out a fresh strategy for the year ahead.
December 31, 2018
15 Expert Tips On Building A Successful Coworking Events Strategy
Events serve a vital function in the coworking ecosystem – but how do you make the most of the opportunity? From setting expectations to leveraging your location and capturing the right data, these 15 tips will help you build a coworking event strategy.
December 27, 2018
Coworking Events: Why It Pays To Play The Long Game
Hosting events in your coworking space won’t produce instant membership sales, but with programming, promotion and patience, events help build community and serve an important role in your center’s marketing strategy.
December 26, 2018
Alan Philips turns career experiences into worldwide brands
Alan Philips, Author of The Age of Ideas, has taken his experiences as WeWork’s SVP and a curator of a pop-up restaurant venture to pave a fulfilling career path.
December 17, 2018
Keep Your 2019 Marketing On Track With A Simple Yet Powerful Content Calendar
Content marketing is a powerful and inexpensive way to help flexible workspace operators get in front of their target audience. Content expert Cat Johnson explains why a content calendar is a necessary part of your marketing strategy, and how to build one.
December 13, 2018
Staples Canada to offer in store coworking space
Staples Studio is the office supplier’s entrance into the coworking market, starting with their Kirkland, Quebec store as well as plans for a downtown Toronto location.
December 12, 2018
Many marketers are adopting coworking culture
At the beginning of 2018, 47.2% of marketers found flexible working vital, but that number will grow to 90.1% by the end of the year and is expected to continue growing.
December 12, 2018
Why Content Marketing Should Be A Priority For Coworking Operators: A Q&A With Content Expert Cat Johnson
Content marketing expert Cat Johnson shares the strategy behind her live training sessions and why coworking operators should place marketing as a top priority.
December 10, 2018
Your Flexible Workspace Logo Is Not Your Brand
If every workspace uses community as its unique value proposition, there’s no differentiation. Branding sets workspaces apart, which is why coworking operators should make it a priority to build and develop a strong, positive brand.
December 6, 2018
In The Loop: Coworking Definition, Oxford Innovation, And Adam Neumann’s Latest Investment
WeWork’s Adam Neumann invests in cannabis venture, the discussion around the definition of coworking conitnues, and more.
December 1, 2018
