Advertise With Us
Thursday, February 5, 2026
Explore
Allwork.Space
No Result
View All Result
Newsletters
  • Latest News
  • Leadership
  • Work-life
  • Coworking
  • Design
  • Career Growth
  • Tech
  • Workforce
  • CRE
  • Business
  • Podcast
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
No Result
View All Result
Newsletters
Allwork.Space
No Result
View All Result
  • Home
  • News
  • Leadership
  • Work-life
  • Coworking
  • Design
  • Workforce
  • Tech
  • CRE
  • Business
  • Podcast
  • Career Growth
  • Newsletters
Advertisements
Nexudus - Is Your Space Performing?
Home News

WeWork to rebrand as The We Company

Aayat AlibyAayat Ali
January 8, 2019
in News
Reading Time: 1 min read
A A
Daily Digest

WeWork almost signed a deal with its largest financial backer, SoftBank’s Masayoshi Son, right before Christmas. The investment would have ranged as high as $20 billion, valuing the company at $50 billion.

Due to market turmoil last month, SoftBank’s stock fell 20%. WeWork’s founder and CEO Adam Neumann said that Son revealed the deal was no longer attainable.

Advertisements
Deel - Upgrade your global team management

Despite this, Neumann was back at the negotiating table in just one day. Now, WeWork and SoftBank have announced a deal of $2 billion, putting the company at a $47 billion valuation.

The company has yet to face a real recession yet, but economists are predicting one for 2019 and 2020.

Advertisements
Nexudus - Is Your Space Performing?

“When 2019 comes and if the world goes into a real downturn, the one thing you are not going to see us do is be afraid or slow down or take less risks,” Neumann said. “For me, a downturn is not scary. It’s an opportunity.”

At the WeWork Global Summit, Neumann is announcing a major corporate shift when the company rebrands as The We Company in an effort to push the company beyond commercial real estate.

The We Company will consist of three branches: WeWork, its main office business; WeLive, its residential units; and WeGrow, a business that includes an elementary school and coding academy. The company also aims to add an additional 1,000 engineers.

Neumann says that expanding beyond office space has always been a part of the plan, and now the company is financially comfortable enough to executive its many ambitions.

Advertisements
Nexudus - Is Your Space Performing?
Advertisements
Subscribe to the Future of Work Newsletter
Tags: daily_digestMarketing
Share5Tweet3Share1
Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

Other Stories Recommended For You

Belonging Starts With The Coworking Tour
Coworking

Belonging Starts With The Coworking Tour

byCat Johnson
2 weeks ago

A coworking tour can make or break whether someone joins your community.

Read more
Marketing Teams Got Smaller In 2025 Even As Hiring Expanded, New Study Shows

Marketing Teams Got Smaller In 2025 Even As Hiring Expanded, New Study Shows

2 weeks ago
Coworking Is Getting Crowded — Use These 10 Strategies To Stand Out

Coworking Is Getting Crowded — Use These 10 Strategies To Stand Out

2 months ago
9 Questions To Clarify The Target Market For Your Coworking Space

9 Questions To Clarify The Target Market For Your Coworking Space

3 months ago
Advertisements
Alliance Virtual Offices - Automate Revenue Ops
Advertisements
Workspace Geek - Coworking Software Simplified

The Future of Work® Newsletter helps you understand how work is changing — without the noise.

Choose daily or weekly updates to stay current, and monthly editions to explore worklife, work environments, and leadership in depth.

Trusted by 22,000+ leaders and professionals.

2026 Allwork.Space News Corporation. Exploring the Future Of Work® since 2003. All Rights Reserved

Advertise  Submit Your Story   Newsletters   Privacy Policy   Terms Of Use   About Us   Contact   Submit a Press Release   Brand Pulse   Podcast   Events   

No Result
View All Result
  • Home
  • Latest News
  • Topics
    • Business
    • Leadership
    • Work-life
    • Workforce
    • Career Growth
    • Design
    • Tech
    • Coworking
    • Marketing
    • CRE
  • Podcast
  • Events
  • About Us
  • Advertise | Media Kit
  • Submit Your Story
Newsletters

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00