Mark Peters is CEO of Butterball Farms, Inc., recognized nationally as one of The Best and Brightest Companies to Work For®️ from 2018 to 2025. In 2003, founded The SOURCE, a West Michigan nonprofit that connects employees with social support and delivers an average 200% ROI to its partners. He is the author of The Retention Trap: Stop Measuring Turnover, Start Measuring Talent Investment (Post Hill Press, June 3, 2025), and a national speaker, including TEDx. Learn more at www.RetentionTrap.com