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Home Design

Este Centro de Negocios Creo Su Propia Fragancia y Obtuvo Excelentes Beneficios

by Cecilia Amador de San José
September 29, 2016
in Design
Reading Time: 4 mins read
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Read this article in English here.

En una entrevista con Allwork hace unos meses Melissa Marsh explicó los grandes beneficios del diseño multisensorial. “Los seres humanos somos sensores y todo aquello que está en nuestro alrededor nos estimula”, comentó Melissa. Para ella el diseño de un espacio de trabajo debe de ir más allá de lo visualmente aestéticoñ; según nos comenta los usuarios de los espacios deben también de poder hablar sobre la calidad del aire y sobre el nivel y tipo de olores presentes.

IZA Business Centers en México ha puesto en práctica la teoría del diseño multisensorial. El proveedor de centros de negocios y espacios de coworking creó su propia fragancia con el objetivo de dejar una imagen positiva y duradera en sus clientes y toda persona que los visite. Un olor agradable tiene la capacidad de mejorar nuestra percepción de un lugar y ambiente, y dado que el olfato y la memoria están altamente relacionadas un olor puede incidir altamente en el recuerdo que nos llevamos de un lugar o persona.

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Para entender los beneficios que puede tener el integrar aspectos multisensoriales al espacio de trabajo, Allwork habló con IZA para aprender sobre el proceso de creación de su fragancia, los resultados y beneficios que han observado y el por qué le recomiendan a otros proveedores de espacios de trabajo crear su propia fragancia u olor.

¿Por qué decidió IZA crear su propia fragancia?

De acuerdo a los grandes beneficios que tiene el trabajar en un ambiente que despierte los sentidos, decidimos crear la IZA Fragrance. Sabemos que estimulando el sentido del olfato con esta fragancia, logramos evocar recuerdos y sensaciones que permiten despertar el interés en realizar las cosas con eficacia, motivación y goce.

¿Qué tipos de beneficios esperaban?

Quienes buscan ser mejor cada día, saben de la importancia de generar una buena impresión y se preocupan por hacer especial cada detalle que conforma su estilo de vida. Esta buena impresión incluye aspectos que se complementan por medio de factores personales y los que se perciben desde el ambiente exterior. Si este ambiente que te rodea en cada paso que das, se percibe agradable a través del sentido olfativo, lograras generar una impresión única y agradable. En IZA Business Centers nos ocupamos de garantizar que cada detalle del entorno que te rodea ayude a que tu desempeño se vea beneficiado.

Al mismo tiempoa quienes visiten las oficinas de IZA Business Centers lograrán vivir una buena experiencia, disfrutando el aroma de esta fragancia.

¿Que tan largo fue el proceso de desarrollo?

Debido a que siempre buscamos ofrecer mejores experiencias dentro de nuestras oficinas, y nuestro equipo de trabajo está buscando innovar constantemente, tuvimos la ventaja de conocer los beneficios de los aromas y cómo influyen en el comportamiento humano para poder crear “IZA Fragrance”. Logramos desarrollar la fragancia en base a una investigación exhaustiva sobre el primitivo sentido del olfato, mezclando los aromas más agradables y los que más beneficios nos aporta en cuanto a bienestar hacia nuestros clientes y quienes visitan nuestras oficinas.

¿Cómo se llama la fragancia IZA?

Para la creación, decidimos utilizar un nombre sencillo de recordar y asociar con nuestra marca: IZA Fragrance

¿Cuáles son las características más prominentes de la fragancia y qué efectos tienen en aquellos que están expuestos a ella?

Está basada en aromas naturales que estimulan los sentidos y producen armonía, dando como resultado una grata experiencia. IZA Fragrance está pensado en nuestros clientes y todos los que los visitan, por lo que nos aseguramos que la combinación de elementos utilizados produzca sensaciones relacionadas con el éxito, el bienestar, la tranquilidad y sobretodo felicidad.

¿Se usa la fragancia en todos los espacios de IZA? Cuál ha sido la respuesta de  los usuarios de los espacios?

Se considera una fragancia única y original, que genera sensación de bienestar, calma, armonía y sobre todo una experiencia única que vivirás en todos los business centers, ya que en cualquier centro que te encuentres de cualquier parte de la republica lograras percibirla. Es una experiencia que tienes que vivirla y que nuestros clientes la describen como placentera.

¿Cuál era el propósito esperado de crear esta fragancia? Ha funcionado, cómo?

El propósito nació de la necesidad constante de ofrecer lo mejor a nuestros clientes. Hemos visto resultados de satisfacción en ellos y en la imagen ejecutiva que proyectamos.

¿Le recomendarían a otros operadores de espacios de trabajo a crear su propia fragancia? ¿Por qué si o por qué no?

Por supuesto! así como cada persona tiene su propia identidad y son únicas y originales en el mundo, así consideramos funciona también en las empresas. El fin es que te distingas por proyectar lo mejor de ti, aportando lo mejor a la sociedad, ayudando a los demás, creando emociones inolvidables, obteniendo mayores gratificaciones.

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Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces. If you'd like Ceci to check out your workspace, feel free to reach out to her at [email protected] (and send a plane ticket).

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Award Winning Author & Physician | Dr. Saundra Dalton Smith on The 7 Types Of Rest We Need To Thrive

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Tori Shepherd of The WELL Building Institute | The WELLness Building Revolution

December 15, 2021
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Kelly McEachern of Perkins&Will | Identifying Workplace Personas To Design Better Human-Centric Spaces

December 9, 2021
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