• Marketplace
  • Resources
  • Business Directory
  • Events
  • Advertise
  • Brand Pulse
  • Publish a Press Release
  • Get the Newsletter
  • Contact
  • About Us
The FUTURE OF WORK® since 2003
Allwork.Space
No Result
View All Result
Subscribe
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
No Result
View All Result
Subscribe
Allwork.Space
No Result
View All Result
Advertisements
Kube Suite - TL
Home Business

Why This Flexible Workspace Operator Created Its Own Fragrance and Why You Should Too

Cecilia Amador de San JosébyCecilia Amador de San José
September 29, 2016
in Business
Reading Time: 4 mins read
A A
o

Read this article in Spanish here. Lee este artículo en español aquí. 

Earlier this year, we learned about multisensory design and its various benefits. The idea behind this approach is that people are sensors and that it is in our nature to be very dialed-in. When Melissa Marsh talked to Allwork about the basis of multisensory design, she stated that “members should be able to talk about more than just the visuals of your workspace; they should be able to talk about the air flow, the level of scent, and the style of the scent.”

Advertisements
Maximize Flexible Space Revenue

IZA Business Centers, a flexible workspace operator in Mexico, did just that. While looking into ways through which they could enhance their members’ experience in their centers, they found that scent could not only help create a better environment but it would also help members and visitors alike remember their experience with IZA. Scent is the human sense that is most closely related to memory, so by creating a unique fragrance to their workspaces IZA was able to guarantee that they would make a lasting impression.

We reached out to IZA BC to learn more about their process of creating a scent, the results and benefits they’ve observed, and why they recommend other workspace operators do the same.

Advertisements
Yardi Kube automates flex and coworking operations

Why did IZA create its own scent?

We decided to create the IZA Fragrance after learning about the great benefits that come with working in an environment that stimulates your senses. By awakening and stimulating our members’  sense of smell, we are able to evoke feelings and thoughts that motivate them, make them feel happy and comfortable, and allow them to work more efficiently.

What benefits or what reaction were you expecting?

Giving a strong and positive impression is important in our line of business, and so is finding ways through which we can add value to our members. Because at IZA we strive to be better everyday, we know that we always need to give a good impression. A good impression is influenced by personal ideas and views, but also (and mainly) by our surrounding environment; through the sense of smell, we’ve been able to create an environment that is perceived as welcoming and agreeable, which in turn has allowed us to create a unique and pleasant impression in our members and visitors. IZA Fragrance also plays a key role in our efforts to guarantee our members that every detail and aspect of our workplace has the end-goal to benefit and enhance their performance.

What was the process like?

Our team is constantly trying to find ways in which we can innovate to offer the best workplace experience within our centers. For this project, we had the advantage of working with someone that shared how aromas influence human behavior and the benefits that it can offer. We then conducted exhaustive research on the primitive sense of smell and the scents that we could potentially use. We ended up by mixing and combining the most pleasant scents, among a pool of aromas that would bring the most benefits to our members, staff, and visitors in terms of wellbeing and comfort.

What’s behind the fragrance name?

We opted for a name that was simple to remember and that people would also associate with our brand. That’s how IZA Fragrance was born.

Advertisements
Nexudus - Tech Stack Lovers

What are the most prominent characteristics of the fragrance and what effect do they have in those exposed to its scent?

The fragrance consists of natural aromas that stimulate the senses and produce a sense of harmony. Because IZA Fragrance was created with our members and workspace visitors in mind, we created a scent that is well-balanced and that produces a sensation that can easily be associated with success, wellbeing, tranquility, and, most important of all, happiness.

Is the IZA Fragrance used in all of IZA’s workspaces? What has been the members’ response to the fragrance?

Yes, you will find the distinctive trace of our fragrance in all IZA centers across Mexico. Members have said that IZA Fragrance is a unique and original fragrance that creates a sense of wellbeing, calm, harmony, and that it is overall, pleasant to experience.

Has the mission of the fragrance been successfully accomplished? How so?

Our main goal was to offer our members the best workplace experience they could get. So far, our members have been fully satisfied with it and it’s contributed to maintaining IZA’s positive image as a business.

Would you recommend to other flexible workspace operators to create their own fragrance?

Of course! Just like each person has their own identity and is unique in his or her own way, so are businesses and flexible workspaces. The end goal is for businesses and workspace operators to distinguish themselves and to portray their best image by contributing to society, helping out others, and creating unforgettable experiences. Creating your own fragrance is one way of doing this.

More stories for you

Google Ordered To Pay $28 Million In Employee Racial Bias Case Settlement

Google Ordered To Pay $28 Million In Employee Racial Bias Case Settlement

2 months ago
WORKPLACE EXPERIENCE SUMMIT

WORKPLACE EXPERIENCE SUMMIT

11 months ago
NEOCON 2024 UNVEILS ENGAGING LINEUP OF EVENTS AND EXPERIENCES

Neocon 2024 Unveils Engaging Lineup Of Events And Experiences

1 year ago
The Office Of The Future: How Workspaces Must Adapt For The Hybrid Era

The Office Of The Future: How Workspaces Must Adapt For The Hybrid Era

1 year ago

Image via IZA BC Facebook page

 

Advertisements
Subscribe to the Future of Work Newsletter
Tags: Design
Share6Tweet4Share1
Cecilia Amador de San José

Cecilia Amador de San José

Cecilia is an experienced writer and editor with a background in strategic communications. She has written articles for Allwork.Space on several topics, including the future of work, flexible workspaces, employee wellness., and more.

Other Stories Recommended For You

Google Ordered To Pay $28 Million In Employee Racial Bias Case Settlement
News

Google Ordered To Pay $28 Million In Employee Racial Bias Case Settlement

byLesley Miller
2 months ago

Google agreed to pay $28 million to settle a class action lawsuit claiming that it favored white and Asian employees...

Read more
WORKPLACE EXPERIENCE SUMMIT

WORKPLACE EXPERIENCE SUMMIT

11 months ago
NEOCON 2024 UNVEILS ENGAGING LINEUP OF EVENTS AND EXPERIENCES

Neocon 2024 Unveils Engaging Lineup Of Events And Experiences

1 year ago
The Office Of The Future: How Workspaces Must Adapt For The Hybrid Era

The Office Of The Future: How Workspaces Must Adapt For The Hybrid Era

1 year ago
Advertisements
Maximize Flexible Space Revenue
Advertisements
Nexudus - Tech Stack Lovers

Unlock your competitive edge in tomorrow's workplace.

Join a community of forward-thinking professionals who get exclusive access to the latest news, trends, and innovations that are shaping the future of work.

©2024 Allwork.Space News Corporation. All Rights Reserved.

Exploring the Future Of Work® since 2003.

Advertise   Newsletters   Privacy Policy   Terms Of Use   About Us   Contact   Submit a Press Release   Brand Pulse   Podcast   Events   

No Result
View All Result
  • Home
  • Latest News
  • Topics
    • Business
    • Leadership
    • Work-life
    • Workforce
    • Career Growth
    • Design
    • Tech
    • Coworking
    • Marketing
    • CRE
  • Podcast
  • Events
  • About Us
  • Solutions
    • Advertise | Media Kit
    • Publish a Press Release
    • Brand Pulse
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00