Good (and unique) design is of utmost importance when building and planning a workspace. Andrea Koeniger from Asian Pacific Serviced Offices is a firm believer that your workspace design can help you create the right environment and attract clients, but that in order to do so, it has to ‘speak’ to visitors on various levels.
Great design is aesthetically pleasing, reflective of its surroundings, and functional.
To get a better understanding of how design can help you better cater to your market’s needs, we spoke with Andrea Koeniger, Operations Manager at Asian Pacific Serviced Offices, about the design of their newest workspace centre ‘The Johnson’.
Work, Stay, Dine, and Play
Located in Spring Hill, Brisbane, The Johnson goes beyond being a flexible workspace option. Andrea tell us that the building is designed to cater to all lifestyle aspects, as well as professional service needs that many businesses or individuals could require under one roof.
Spring Hill is one of Brisbane’s most up and coming suburbs. It’s a location that caters to business, residential, and commercial needs. It’s located only a few minutes walk from CBD, it’s surrounded by bustling cafes, markets and parklands, and the city Shuttle stops directly in front of the building.
Location is not an issue. Neither is design.
Following the motto of “work, stay, dine, and play”, The Johnson is set up with meeting and conference rooms, Brisbane’s first Art Series Hotel, luxurious apartments, a pool, a sundeck, a fully equipped gym, restaurant, bar, and (obviously) plenty of workspace.
“We understand that clients are looking for more than just an office.”
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The Johnson is Asian Pacific Serviced Offices’ first location in Brisbane. To help them enter the market and attract local clients, they let themselves be influenced and inspired by the local culture of the city. One way they were able to embrace the local culture is through the design of the building, which Andrea tell us “is based on the artworks of namesake artist Michael Johnson, with his work prominently featured throughout the building.”
With great design, a coveted location, and a full range of services, The Johnson is targeting a broad range of customers.
Great thought went into the building’s design, but also the interior workspaces as well. The Johnson has a variety of fully furnished workspaces that can host from 1 to 15 people. Andrea tells us that each office is spacious and has an abundance of natural light, as well as stylish furniture and modern works of art.
Meeting and conference rooms can hold up to 70 people and clients can also reserve The Johnson’s penthouses to host larger events, meetings, or formal functions.
Above all, The Johnson is a sustainable workspace building. The heritage-listed former government building, designed by acclaimed Viennese émigré architect Karl Langer and constructed in 1967, received a $155 million makeover to meet current sustainability requirements.
Andrea explains that “with all of our developments and existing structures, we decided that the best option would be to reuse the concrete structure, as well as keep the pre-existing courtyard and water features”.
The Johnson is a cutting-edge business centre, hotel, and service provider that’s taking the workspace as a service market by storm, by defying the odds of the ‘typical’ workspace solution.
“We strongly believe that first impressions count and that our services and facilities allow our clients to put their best foot forward in the business world.”
The key to their market dominance? Design, location, and services.