Coworking spaces within hotels are being embraced by the workforce as more entrepreneurs and remote workers find themselves on the road.
Coworking memberships are expected to jump to 3.8 million by 2020, so hotels have begun jumping on the bandwagon.
Millennials, Generation Z and digital nomads, who are filling out the workforce, favor flexibility and autonomy as opposed to traditional work models. Thanks to technological advancements, it is accessible for these workers to complete tasks from any part of the world.
Flexible offices within hotels offer guests and locals a place to collaborate and meet. For example, Hobo hotel in Stockholm markets itself as “a meeting point, a workplace, an office or just a nice place to visit and hang out.”
AccorHotels has also started to branch out with real estate company Bouygues Immobilier to open 80 Nextdoor workspaces by 2022.
Coworking hotels can only be successful if the space creates a synergetic environment that draws in guests, as well as locals.