How to stand apart in the saturated coworking market
Coworking spaces are a way for businesses to enter into long-term leasing agreements and rent out the space on shorter leases to other companies.
The now wildly successful industry can make it hard for operators to stand out, but Waterman Business Centers is attempting to by providing more community and comfort in their offices.
Waterman’s brand new center in Melbourne’s south east is in the Caribbean Gardens. The company doesn’t own the building, but worked with owners to create an office that has a small shopping strip with a barber, bank, bar, healthcare and more.
The building is also surrounded by gardens and a lake with a surrounding track.
The facility offers dedicated spaces where members can lock their gear away, as well as hot desks, communal areas and training/seminar rooms.
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Most unique about the space is the Rainforest level that is covered in artificial grass, lots of plants and subdued lighting that offers a different type of work experience.
As much as startups benefit from coworking spaces, larger companies are beginning to realize the perks too.
Each customer gets access to high-speed internet, and distinctively offers clients access to WiFi through ISP services, like iP addresses so each customer can use their own routers and firewalls, which is perfect for banks and other big companies.
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