Agile working has transformed the idea of typical office models by allowing more flexibility, fostering creativity, attracting more diverse talent, and boosting morale.
Indian coworking company is going back to the basics
Once upon a time, freelancers and startups would spend hours upon hours at their local Starbucks to get their companies started. Now, coworking spaces offer an innovative hub for these specific communities.
Cushman & Wakefield, a global real estate company, foresees that the coworking market will take over 5-10% of the total U.S. commercial real estate. Aside from major players such as WeWork and Regus, there is an estimated 200 coworking companies currently operating.
Coworking has expanded massively over the past few years as WeWork leads the industry with its 200 U.S. locations.
Coworking in India is also catching on, with the Economic Times of India reporting the industry tripling its growth since 2017.
But now, many coworking companies are seeking to cater to large companies instead of startups and freelancers. Big organizations like Wal-Mart and Microsoft see value in making it possible for their teams to be in an entrepreneurial environment.
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Srivatsan Padmanabhan, co-founder of coworking space GoFloaters, says that they work specifically with freelancers to return coworking to its original vision.
They provide educational tools including: GoFloaters backstory, a series of video interviews from successful entrepreneurs; GoFloaters go seek sessions, sessions that offer knowledge on technology-related advancements; and Business “tear-down” that gives early stage startups a chance to introduce their business plan and receive real time feedback from colleagues.
As coworking begins to stray away from its foundation, companies like GoFloaters are making it their mission to offer freelancers and entrepreneurs numerous tools to support businesses and encourage collaboration.
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Serendipity Labs offers high-end, upscale workplaces to underserved secondary markets and suburban areas, places that are barely untouched by major coworking operators.