Lacey Hunter-Felton is redefining what beauty means with her new beauty coworking space, Hunter Collective.
Hunter worked as a hairdresser for 16 years and reached a point in her life where she needed a career shift. She quit her job and set up shop in a WeWork space.
“I thought, I’m a freelancer, I have my clientele and all these amazing contacts, I just don’t have anywhere to do it,” said Hunter. “So I started building the concept of Hunter Collective: flexible memberships for experts in fashion and beauty.”
In 2017, Hunter Collective opened its doors and allowed the the beauty industry to be modernized using tech concepts like hot desks and online booking.
Members from all corners of the beauty industry work within the space, from hairdressers and barbers to nail technicians. The space hosts events and workshops that help members build their businesses.
Initially, Hunter Collective was geared towards empowering female entrepreneurs, but Hunter said that it is a welcoming space for anyone in the beauty industry.
Tech is at the core of how Hunter Collective operates. The company uses Square to facilitate all payments and has an online booking platform.
Hunter Collective hopes to move forward in developing its own technology to facilitate collaborations, as well as bookings and payments.
