Observing and creating a better workspace

Noelle Coak is a serviced-office industry executive and head of UK-based IWG (International Workplace Group) for Thailand, Taiwan and South Korea who has plenty of first-hand experience on what the ideal workspace should be. Surprisingly, she does not have her own office.

Coak has lived in Asia since 2005 and considers it home. In March 2018, she opened up the first Bangkok Space location, IWG’s coworking firm, as it continues its expansion in Thailand.

“We have many different brands underneath IWG for different lifestyles and different communities,” said Coak. “That’s what differentiates us, the different brands. We can ensure that we can bring similar quality and the same levels of service to our clients in all our networks, and we are able to do it at different price points.”

Coworking has become a hot topic amongst the modern workforce industry, but the concept has been around since the early 1960s.

These offices provide professionals from various industries to come into a space, surround themselves with like-minded workers, and use technology to book meeting rooms, complete projects, and collaborate.

IWG in particular offers many flexible terms including being able to rent space by the hour or day and private offices for those seeking a more full-time office. Each office is fully furnished and the space takes care of the IT and day-to-day infrastructure.

Coak is now in charge of three Asian markets for IWG in Asia and has plans to further expand in Korea, Thailand and Taiwan.