Coworking spaces are clearly having a moment, which explains why real estate firm CBRE decided to launch its shared workspace subsidiary Hana last October.
Hana president and chief development officer Scott Marshall said that in order for companies to retain talent, they need to have a place where people want to work. Thatโs where Hana comes in, offering a flexible option for occupiers and investors a way to fulfill demand.
Hana offers short term leases and a space that reflects each companyโs culture, rather than being bombarded by the operatorโs brand. The company also operators through a owner/investor partnership model.
โWeโre giving investors increased transparency within that space,โ said Marshall. โPart of that partnership is our co-investment in the space, so our financial objectives are aligned. In some cases, the owner and Hana are operating the space together for the best interest of the occupier.โ
