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Nexudus - Tech Stack Lovers
Home News

WeWork continues down its data tracking path

Aayat AlibyAayat Ali
March 20, 2019
in News
Reading Time: 1 min read
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Last February, WeWork acquired software tracking company Euclid as it continues its spree of detecting and collecting data within its spaces.

Using WiFi, Euclid can detect customers’ smartphones and track when they enter a store, how long they stay and more

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According to Shiva Rajaraman, WeWork’s chief product officer, WeWork aims to track how people intend to use the space, rather than how they actually use it.

“We’ve been very focused on providing Google Analytics for the real world, where instead of the clickstream, you get the footstream,” said Euclid CEO Will Smith.

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Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

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