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WeWork Labs jumps into the food business
WeWork Labs is WeWork’s startup program that relaunched a little over a year ago and has just announced its newest initiative — WeWork Food Labs.
Roee Adler, global head of WeWork Labs, said that the program will consist of two main pieces: the space itself in New York City and the startup accelerator.
The space will be dedicated to early-stage clients who have a food-related startup idea and would benefit from access to commercial kitchens and farmland.
The startup accelerator will sign up a limited group of entrepreneurs for a half-year programs and making an equity investment into the companies.
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WeWork will commit $1 million for the first few companies, according to Adler.
“The initial approach we’re starting with is to go wide and inclusive and really allow people to think through the problem across its very intricate hierarchies,” said Adler. “We expect to have startups producing innovative products that you can eat, but we are also looking at startups that we expect to produce software that farmers can use or corporations can use.”
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