The shift from traditional work models is evident as coworking and flexible offerings become the preference of the younger generation.
Now, hotels have started dipping a toe in this pool by offering coworking areas within their locations.
Offering coworking within hotels cannot only attract young workers, but also bringing in the local community to generate more revenue.
The hospitality industry’s adoption of coworking spaces reveals that it is no longer focused on rooms as their primary product. Rather, catering towards traveling professionals is seen to be more valuable.
A prime example of this incorporation comes from French-based hotel company Accor, who views coworking as a staple in its growth strategy.
“In other ways, we are targeting non-travelers by bringing hospitality outside the hotel,” said Accor CEO Sébastien Bazin. “Through strategic partnerships, we are now offering our hospitality expertise in new playing fields, for example, such as co-working places.”
Accor partnered up with Bouygues Immobilier in 2017 in an effort to open 80 Nextdoor workspaces by 2022.