Major office space provider IWG has started adopting the franchisor model, pioneered by fast-food company McDonald’s, in its effort to edge further away from WeWork.
The Best Methods For Enabling Networking Within Coworking Spaces
Coworking has created a perfect path for professionals from all corners of the jobforce to communicate and network. Still, when encouraging networking in the space, it is important to ensure that your methods align with your company’s culture.
Before executing any sort of plan, reach out to members to see what sort of networking events they would enjoy the most and hire a community manager to take the reins on planning. It could be a happy hour, industry-specific events, or lectures
The design of each space can also affect how each community networks. Implement a good variety of spaces such as breakout areas with a ping pong table, meditation rooms, as well as furniture that can be easily moved around for collaboration.
Creating an online community through social media or a collaboration app can strengthen networking ties and make it easier for members to communicate with one another.
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Hosting informal events that are not necessarily work-related can also help build a more personal connection and encourage members to meet outside of work.
Partnering up with external experts is another way to help bring the outside community into the space. Get in touch with your local Business Development Center and see if they can provide any insights on creating a bigger local connection.
Research shows that 70% of coworking members have collaborated with others in the past year, so continue enabling work trades between businesses in the space.
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