WeWork has announced a partnership with realty company RXR to manage 90,000 square feet at 75 Rockefeller Plaza in the coworking firm’s first revenue-sharing agreement in New York. WeWork will take up four floors of the 32-story building and become neighbors with coworking operator Convene, who currently takes up 28,000 square feet in the tower.
The company has used this revenue sharing model in other markets like London, China, and Brazil as landlords have started opening their own coworking companies. The agreement, used by many other operators currently, allows WeWork and RXR to share revenue and split renovation costs.
“We’re seeing landlords recognize the changing nature of the workplace and the value our business model presents,” said a WeWork spokesman. “This is reflected by the fact that a number of them have set up their own flexible space business.”