[bctt tweet=”JLL’s survey of 75 coworking spaces in retail centers found four distinct types of use: Retail Launchpads, Telework Hubs, Business Boosters and Creative Coalitions.” username=”allwork_space”]
Retail Launchpads target retail startup businesses by offering incubation and a demo space within malls and retail locations. Cowork at the Mall at Chicago’s Tower Place does just that and features a coworking, event and merchandising space.
A Telework Hub represents about 78% of flexible offices and are found within a variety of retail properties.
Business Booster retail coworking spaces are targeted towards solopreneurs and offer services such as consulting, mentoring opportunities and venture capital.
Creative Coalitions target millennials and are typically located in middle and top-tier centers. Coworking firm Spaceus is a prime example of a Creative Coalition as it is located in vacant retail storefronts and gives surrounding businesses a boost for neighboring stores.
JLL’s Retail Research Point of View 2018 also found that flexible office space within retail locations will likely reach 3.4 million square feet by 2023.