Future of work newsletter free subscription Future of work newsletter free subscription Future of work newsletter free subscription
  • Marketplace
  • Resources
  • Business Directory
  • Events
  • Advertise
  • Brand Pulse
  • Publish a Press Release
  • Get the Newsletter
  • Contact
  • About Us
The FUTURE OF WORK® since 2003
Allwork.Space
No Result
View All Result
Subscribe
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
No Result
View All Result
Subscribe
Allwork.Space
No Result
View All Result
Home News

WeWork Sought Out NBC And Martin Scorsese To Promote Its Brand

Aayat AlibyAayat Ali
August 7, 2019
in News
Reading Time: 1 min read
A A
DD   T

More stories for you

Could Facebook Rebrand Hurt Their Retention

Could Facebook’s Rebrand Hurt Their Retention?

4 years ago
WeWork And Cushman Mark The Beginning Of Strategic Partnership

WeWork And Cushman & Wakefield Mark The Beginning Of Strategic Partnership

4 years ago
Real Estate Platform Launches Mix-Use Residential Product

Real Estate Platform Launches Mix-Use Residential Product

4 years ago
Cutting Pay For Remote Workers Could Come Back To Bite Employers

Cutting Pay For Remote Workers Could Come Back To Bite Employers

4 years ago

WeWork has spent over $40 million to host the Creator Awards, it’s startup pitch competitions around the world that it hopes to take it to the silver screen.

The coworking firm teamed up with Ashton Kutcher to pitch a television show to NBC, coined the Creator Awards, which would be similar to Shark Tank.

Essentially, camera crews would follow contestants around to each events until the final event, where CEO Adam Neumann serves as a judge and performances include well-known artists such as Red Hot Chili Peppers. 

But as the company prepares for its highly anticipated initial public offering, the project remains on hold. 

WeWork is known for its flashy marketing, and a potential television show proves just that. In fact, the company also explored a collaboration with esteemed Oscar-winning director Martin Scorsese. WeWork hoped to hire Scorsese to direct videos to promote the brand over the summer.

It is clear that WeWork’s M.O. is to market itself as a lifestyle brand, as well as a technology business for its potential Wall Street investors. The upcoming IPO is anticipated to one of the biggest this year, just after Uber, and is expected to run alongside a $6 billion debt facility.

Tags: daily_digest
Share5Tweet3Share1
Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

Other Stories Recommended For You

Could Facebook Rebrand Hurt Their Retention
News

Could Facebook’s Rebrand Hurt Their Retention?

byAayat Ali
4 years ago

Facebook’s announcement that it would be changing its corporate name to Meta may have an adverse impact on its retention...

Read more
WeWork And Cushman Mark The Beginning Of Strategic Partnership

WeWork And Cushman & Wakefield Mark The Beginning Of Strategic Partnership

4 years ago
Real Estate Platform Launches Mix-Use Residential Product

Real Estate Platform Launches Mix-Use Residential Product

4 years ago
Cutting Pay For Remote Workers Could Come Back To Bite Employers

Cutting Pay For Remote Workers Could Come Back To Bite Employers

4 years ago
Advertisements
Workspaces Run Better On UltraSoftBIS
Advertisements
Workspaces Run Better On UltraSoftBIS

Unlock your competitive edge in tomorrow's workplace.

Join a community of forward-thinking professionals who get exclusive access to the latest news, trends, and innovations that are shaping the future of work.

©2024 Allwork.Space News Corporation. All Rights Reserved.

Exploring the Future Of Work® since 2003.

Advertise   Newsletters   Privacy Policy   Terms Of Use   About Us   Contact   Submit a Press Release   Brand Pulse   Podcast   Events   

No Result
View All Result
  • Home
  • Latest News
  • Topics
    • Business
    • Leadership
    • Work-life
    • Workforce
    • Career Growth
    • Design
    • Tech
    • Coworking
    • Marketing
    • CRE
  • Podcast
  • Events
  • About Us
  • Solutions
    • Advertise | Media Kit
    • Publish a Press Release
    • Brand Pulse
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00