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  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

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    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

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    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

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    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Redefining “Amenity” in the Workplace

    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

    Designing A Better Future For The Workplace

    Designing A Better Future For The Workplace

  • Workforce
    3 Steps To Fostering Employee Engagement Through a Partnership Model

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    How To Post On Social Media About Losing Your Job

    How To Post On Social Media About Losing Your Job

    Hiring Internationally Doesn't Have To Make Payroll Complicated

    Hiring Internationally Doesn’t Have To Make Payroll Complicated

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    Master the Art of Hosting Engaging Virtual Meetings

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Unveiling the Hidden Potentials of Remote Work Productivity

    Unveiling the Hidden Potentials of Remote Work Productivity

  • Coworking
    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

    We Told You So

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

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    The Warehouse: Where Coworking Meets Inspiration In The Heart Of New Orleans

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

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    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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Go Big Or Go Home? Staying Ahead Of Workplace Trends

byadam.greenwald
September 4, 2019
in Business
Reading Time: 4 mins read
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Coworking space provider Workville will open a new building in midtown Manhattan featuring dedicated floors per tenant.

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  • The commercial real estate landscape is changing quickly, and coworking operators must adapt to stay ahead of the curve.
  • Two diametrical companies that are doing just that are WeWork, and the independent coworking space Workville.
  • Here’s how these two brands are finding new ways to accommodate the larger office needs of their coworking members.

It can be difficult to zig when others zag. Some coworking spaces have done two or three real estate deals and made a few bucks. Others have done hundreds of deals and now control large percentages of urban markets. But if there’s been one unifying theme for the entire coworking community, it’s that the commercial real estate landscape is changing and changing quickly. 

Coworking operators that want to scale their businesses must meet the needs of their larger tenants who are demanding even larger spaces. Staying small is no longer a viable option if the goal is to be one step ahead of their growing customer needs.

Traditional real estate leases and capital requirements are no longer conducive to larger companies wanting to become agile for their workplaces. Specifically, mid-to-large size companies are shifting how they conduct their business — and it isn’t by signing twenty-year leases anymore. According to Forbes, 81% of executives consider agility to be the most important characteristic of a successful company. 

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These same companies are eagerly staying away from a real estate industry that is well-known for “restrictions, regulations and a complex bureaucracy of decision making.”  According to a recent report by useFYI, 40% of companies with 10,000 employees or more now employ remote workers with high levels of CEO participation. 

Coworking operators must now adapt and can take their cues from two companies who are navigating these waters with almost diametrical stories. One is a billion dollar behemoth and the other is a much lesser known but equally as innovative “mom-and-pop” shop.  

The first operator is WeWork — once coined as “primarily a landlord for freelancers and companies.” But their recent shift in catering to mid to larger size tenants is something of note — for which WeWork will design, furnish and customize full floors of branded office space. Aptly named “headquarters by WeWork”, it’s a division with a focus on attracting and retaining larger “Fortune 500-ish” enterprises and their employees. 

The second coworking operator is New York City based Workville — which is also revamping their space offerings. They started out a few years ago in a crowded market renting out desks and smaller offices for tech startups wanting to access just the right amount of office space for their needs. 

Co-founder and CEO, D.J. Dashti unveiled to Allwork.Space their plans to open up an entire new building — solely dedicated to one company per floor. 315 W 35th street will become the home for “companies who want the autonomy of their own office space with the benefit of outsourcing office management” and want the “visibility and exposure” that is needed to grow. 

“As companies are starting to scale, they need us to be included in their office management — an extension of their team,” added President/COO Sue Bernstock. “It’s more than just helping companies, it’s about forming strategic partnerships so that we take a proactive approach in building an authentic community,” she added. 

Alongside WeWork and Knotel (a competitor also positioning itself to become a flexible provider of workspace to larger companies), the smaller, more organic Workville is certainly bucking the trend. The team at Workville plans to open a ground floor, members-only lounge. “Members will have their own private floor and still have the benefit of a welcoming, energetic member lounge to work from throughout the day,” Dashti said. 

A theme emerged when speaking to tenants who are employed by larger companies within Workville: their organic growth model is working. “Workville has the flexibility of a coworking space, but if I need to scale — they are here to help,” said Larry Lowe, the head of Sales for Job Today, an app-based job seeking company headquartered in Luxembourg, Germany.   

Although coworking companies make up 18% (up from 6% in 2017) of all real estate deals in Manhattan, there are still some instances with tenants growing at breakneck speed where coworking spaces have not been able to keep pace. Workville is certainly aware of this issue.

“I’m here to be the face of the business and not here to manage the office,” said Shaka Arnon, the general manager of a larger sports technology startup, WSC Sports. “Last year we doubled in size and ten-fold in the last three years — so we need to keep finding bigger space,” Arnon added. 

The saying “Go Big or Go Home” is definitely resonating with WeWork and Workville. Though there are risks to leasing larger and more elaborate spaces exponentially, for some, it’s so far been a proven risk to take. 

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