• Marketplace
  • Resources
  • Business Directory
  • Events
  • Advertise
  • Brand Pulse
  • Publish a Press Release
  • Get the Newsletter
  • Contact
  • About Us
The FUTURE OF WORK® since 2003
Allwork.Space
No Result
View All Result
Subscribe
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
No Result
View All Result
Subscribe
Allwork.Space
No Result
View All Result
Advertisements
Maximize Flexible Space Revenue
Home Business

Go Big Or Go Home? Staying Ahead Of Workplace Trends

adam.greenwaldbyadam.greenwald
September 4, 2019
in Business
Reading Time: 4 mins read
A A
Templates Articles

Coworking space provider Workville will open a new building in midtown Manhattan featuring dedicated floors per tenant.

  • The commercial real estate landscape is changing quickly, and coworking operators must adapt to stay ahead of the curve.
  • Two diametrical companies that are doing just that are WeWork, and the independent coworking space Workville.
  • Here’s how these two brands are finding new ways to accommodate the larger office needs of their coworking members.

It can be difficult to zig when others zag. Some coworking spaces have done two or three real estate deals and made a few bucks. Others have done hundreds of deals and now control large percentages of urban markets. But if there’s been one unifying theme for the entire coworking community, it’s that the commercial real estate landscape is changing and changing quickly. 

Coworking operators that want to scale their businesses must meet the needs of their larger tenants who are demanding even larger spaces. Staying small is no longer a viable option if the goal is to be one step ahead of their growing customer needs.

Advertisements
Disaster Avoidance Experts

Traditional real estate leases and capital requirements are no longer conducive to larger companies wanting to become agile for their workplaces. Specifically, mid-to-large size companies are shifting how they conduct their business — and it isn’t by signing twenty-year leases anymore. According to Forbes, 81% of executives consider agility to be the most important characteristic of a successful company. 

These same companies are eagerly staying away from a real estate industry that is well-known for “restrictions, regulations and a complex bureaucracy of decision making.”  According to a recent report by useFYI, 40% of companies with 10,000 employees or more now employ remote workers with high levels of CEO participation. 

Advertisements
Nexudus - Tech Stack Lovers

Coworking operators must now adapt and can take their cues from two companies who are navigating these waters with almost diametrical stories. One is a billion dollar behemoth and the other is a much lesser known but equally as innovative “mom-and-pop” shop.  

The first operator is WeWork — once coined as “primarily a landlord for freelancers and companies.” But their recent shift in catering to mid to larger size tenants is something of note — for which WeWork will design, furnish and customize full floors of branded office space. Aptly named “headquarters by WeWork”, it’s a division with a focus on attracting and retaining larger “Fortune 500-ish” enterprises and their employees. 

The second coworking operator is New York City based Workville — which is also revamping their space offerings. They started out a few years ago in a crowded market renting out desks and smaller offices for tech startups wanting to access just the right amount of office space for their needs. 

Co-founder and CEO, D.J. Dashti unveiled to Allwork.Space their plans to open up an entire new building — solely dedicated to one company per floor. 315 W 35th street will become the home for “companies who want the autonomy of their own office space with the benefit of outsourcing office management” and want the “visibility and exposure” that is needed to grow. 

Advertisements
Maximize Flexible Space Revenue

“As companies are starting to scale, they need us to be included in their office management — an extension of their team,” added President/COO Sue Bernstock. “It’s more than just helping companies, it’s about forming strategic partnerships so that we take a proactive approach in building an authentic community,” she added. 

Alongside WeWork and Knotel (a competitor also positioning itself to become a flexible provider of workspace to larger companies), the smaller, more organic Workville is certainly bucking the trend. The team at Workville plans to open a ground floor, members-only lounge. “Members will have their own private floor and still have the benefit of a welcoming, energetic member lounge to work from throughout the day,” Dashti said. 

A theme emerged when speaking to tenants who are employed by larger companies within Workville: their organic growth model is working. “Workville has the flexibility of a coworking space, but if I need to scale — they are here to help,” said Larry Lowe, the head of Sales for Job Today, an app-based job seeking company headquartered in Luxembourg, Germany.   

Although coworking companies make up 18% (up from 6% in 2017) of all real estate deals in Manhattan, there are still some instances with tenants growing at breakneck speed where coworking spaces have not been able to keep pace. Workville is certainly aware of this issue.

More stories for you

IWG Expands In Budapest With Two New Flexible Office Locations

IWG Expands In Budapest With Two New Flexible Office Locations

3 days ago
WeWork India Continues Rapid Expansion With 200,000 Sq Ft Portfolio Addition

WeWork India Continues Rapid Expansion With 200,000 Sq Ft Portfolio Addition

3 days ago
ClassPass And WeWork Partner To Provide New On Demand Access to Workplace And Wellness Offerings

ClassPass And WeWork Partner To Provide New On Demand Access to Workplace And Wellness Offerings

3 days ago
Why Full Occupancy Is No Longer A Flexible Workspace Bragging Point

Why Full Occupancy Is No Longer A Flexible Workspace Bragging Point

3 days ago

“I’m here to be the face of the business and not here to manage the office,” said Shaka Arnon, the general manager of a larger sports technology startup, WSC Sports. “Last year we doubled in size and ten-fold in the last three years — so we need to keep finding bigger space,” Arnon added. 

The saying “Go Big or Go Home” is definitely resonating with WeWork and Workville. Though there are risks to leasing larger and more elaborate spaces exponentially, for some, it’s so far been a proven risk to take. 

Advertisements
Subscribe to the Future of Work Newsletter
Tags: Coworking
Share5Tweet3Share1
adam.greenwald

adam.greenwald

Other Stories Recommended For You

IWG Expands In Budapest With Two New Flexible Office Locations
News

IWG Expands In Budapest With Two New Flexible Office Locations

byAllwork.Space News Team
3 days ago

International Workplace Group (IWG) has added two new flexible office locations in Budapest, marking a calculated expansion in response to...

Read more
WeWork India Continues Rapid Expansion With 200,000 Sq Ft Portfolio Addition

WeWork India Continues Rapid Expansion With 200,000 Sq Ft Portfolio Addition

3 days ago
ClassPass And WeWork Partner To Provide New On Demand Access to Workplace And Wellness Offerings

ClassPass And WeWork Partner To Provide New On Demand Access to Workplace And Wellness Offerings

3 days ago
Why Full Occupancy Is No Longer A Flexible Workspace Bragging Point

Why Full Occupancy Is No Longer A Flexible Workspace Bragging Point

3 days ago
Advertisements
Yardi Kube automates flex and coworking operations
Advertisements
Drive Virtual Office Revenue

Unlock your competitive edge in tomorrow's workplace.

Join a community of forward-thinking professionals who get exclusive access to the latest news, trends, and innovations that are shaping the future of work.

©2024 Allwork.Space News Corporation. All Rights Reserved.

Exploring the Future Of Work® since 2003.

Advertise   Newsletters   Privacy Policy   Terms Of Use   About Us   Contact   Submit a Press Release   Brand Pulse   Podcast   Events   

No Result
View All Result
  • Home
  • Latest News
  • Topics
    • Business
    • Leadership
    • Work-life
    • Workforce
    • Career Growth
    • Design
    • Tech
    • Coworking
    • Marketing
    • CRE
  • Podcast
  • Events
  • About Us
  • Solutions
    • Advertise | Media Kit
    • Publish a Press Release
    • Brand Pulse
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00