The Unexpected Impact Coworking Is Having In The Art Industry
Coworking has made an immense impact on various aspects of urban and suburban life as it has changed the way we view work, re-shaped commercial real estate and boosted the gig economy. Now, it seems to be leaving its mark on the art industry as well.
For example, painter Jenny Feinberg credits selling her work to Serendipity Labs to kick starting her career in Los Angeles.
“I booked five shows after that Serendipity one because there’s something about having a solo exhibition that makes you look more established,” said Feinberg. “You need a first validator who wants to let your art breathe life.”
Serendipity Labs provides artists with a commission-free venue to mount a six-month solo show that helps highlight artists, as well as reflect the company’s values.
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Coworking operator The Yard also plays its part in the art community by independently curating art for each of their locations through The Yard Art Program. Michaeline Sander, head of the program, said she reviews artists’ portfolios and sets up an introduction with one of the consultants who curates shows at each location.
While coworking spaces may not be the right venue for all artists, for many, it is a premium space as competition for gallery representation is strong.
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