Today’s working parents have different expectations from companies and are calling on them to update their update their policies and benefits for new parents.
Now, moms are seeking support in order to balance their careers and family life, while dads want paternity leave in order to be more present for their families.
Over 75% of expecting mothers say they are excited to return to work, but 43% new moms end up dropping out of the workforce after having a baby according to Kate Ryder, CEO of maternity-services company Maven Clinic.
Ryder explains that the best organizations are doing more than offering paid parental leave — they are offering new moms and dads benefits like career coaching and courses to encourage them.
In Fortune’s 2019 Best Workplaces for Parents list, hotel company Hilton ranked at the top, followed by Cisco Systems, HubSpot, Comcast NBCUniversal and Edward Jones.
The ranking was created by analyzing survey results of over 4.6 million U.S. employees. The analysis looked at the quality of parental leave, flexible schedule, childcare services and health care benefits. It also showed that parents have a worse experience than their colleagues when it comes to inclusivity and advancement opportunities.
In order to be more inclusive in parental benefits, Maven Clinic offers a wide variety of services such as egg freezing, surrogacy birth arrangements, breast milk shipping services, employee coaching and more.
“There’s a lot of nuance,” said Ryder. “There are so many ‘edge cases’ around how somebody becomes a parent, and it is critical that companies support every path to parenthood.”