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IWG Continues Franchise Model Streak With Its Swiss Business

This week, flexible office giant IWG announced that it will sell its Swiss business for £94 million.

The joint venture deal will be conducted in partnership with Brazilian-based property and banking company J. Safra Group and real estate investor P. Peress Group.

IWG has been trying to lean into a franchiser business model, where new owners gain rights to use the company’s various brands, such as Regus and Spaces.

“This transaction builds on the successful completion of similar deals in Japan and Taiwan earlier this year and further demonstrates the continued interest from third parties wanting to operate IWG’s brands across a wide range of geographies,” said Mark Dixon, chief executive of IWG.

ABOUT Aayat Ali
Aayat Ali

Aayat is an editor for the Daily Digest based out of Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces. Feel free to reach out to her at [email protected] View all posts by Aayat Ali

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