Dr. Gleb Tsipursky – The Office Whisperer
Cat Johnson – Coworking Marketing Maven
Angela Howard – Culture Expert
Drew Jones – Design & Innovation
Andrea Pirrotti-Dranchak – Competitive Advantage
Jonathan Price – CRE & Flex Expert
Jeremy Fennema – Tech Innovation Alchemist
CBRE’s CEO Bob Sulentic said that the company has halted plans on expanding its coworking brand Hana due to the coronavirus pandemic.
The company spent $40 million on expansion plans for Hana last year, and now plans to operate only 10 units this year. Originally, the firm planned on operating 20 units.
“We believe we are well-positioned to take advantage of the dislocation in the flexible workspace market and have positioned Hana to serve enterprise clients that desire private workspaces,” said Sulentic. “However, in the short term, we will slow the pace of expected Hana unit openings in 2020 until we have more clarity around COVID-19 impact on occupier demand.”
Hana currently has five locations operating globally, including spaces in London and New York City.
The company maintains that the flexible office industry will continue to grow. In a report released last year, CBRE predicted that the industry would expand to take up 22% of all office space by 2030 even in a recession.
Sulentic added that Hana’s flexible office suites model will position the company better with larger corporations as opposed to those with membership models.
