WeWork’s New CMO Remains Optimistic About Future
It is hard to believe that it has been an entire year since WeWork’s implosion led to an indefinite postponement of its IPO. After major concerns about the company’s financials, the company walked back on its plans to go public. This led the firm to undergo a complete restructure of its C-suite and forced it to focus back on its core business — workspaces.
In April, Roger Solé came to be WeWork’s chief marketing officer. Solé, the former CMO of Sprint who helped navigate its merger with T-Mobile, has now been tasked with helping WeWork get back on track after the coworking firm’s tumultuous year. Unfortunately, his timing was a little off.
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“Beyond the noise, we then had Covid-19 on top of it,” said Solé. “And there was a lot of discussion on the future of work. Are offices even relevant? Is WeWork even something that makes sense as a business?”
However, Solé remains optimistic about the post-pandemic return to office spaces. He added that the company has been redesigning its workspaces and other services to accommodate businesses that are looking to downsize.
For instance, the company recently launched a subscription service called ‘All Access’ that provides members access to all of its 828 locations.
“Large enterprises can buy these black cards for their employees so they can go work wherever they like,” said Solé.
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