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The We Company revealed this week that it will go by its birth name of WeWork again.

The coworking operator, which got its start back in 2010, rebranded as The We Company in January of 2019 after it endeavored into several other industries, including education and residential.

“This announcement marks the latest milestone in the company’s efforts to focus on its core product and cement itself as a global end-to-end business solutions leader,” the company said in a blog post.

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WeWork has been aiming to rebuild its tarnished reputation after facing mass criticism over its efforts to go public with a $47 billion valuation. 

Additionally, reports of booze-ridden parties and former CEO Adam Neumann’s inability to control his spending habits led the company to completely revamp its operational structure. This included ousting Neumann and walking away from its IPO.

The pandemic has also impacted the coworking firm, as vacancies continue to plague the company’s workspaces all over the world.

ABOUT Aayat Ali
Aayat Ali

Aayat is an editor for the Daily Digest based out of Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces. Feel free to reach out to her at [email protected] View all posts by Aayat Ali

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