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How Digital Consumption Is Changing The Way We Work

Aayat AlibyAayat Ali
December 29, 2020
in DD, News
Reading Time: 2 mins read
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AWS Daily Digest

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The past year has propelled remote working into the limelight, and this arrangement is not going anywhere in the future.

Additionally, the adoption of video conferencing and collaboration tools has become a mainstay in every day operations. However, with 42% of the U.S. workforce operating remotely this year, the need for a better digital presence has become a necessity for organizations.

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This means that demand for digital talent will be on the uprise in 2021. Despite job listings dropping over the last several months, digital roles became a vital asset for companies.

“The pandemic, generally speaking, was good for digital talent across the board, especially when companies … had to increase the ability to do business through technology because they could not do business in person anymore,” said Katy Tynan, an analyst at research firm Forrester.

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The increase in digital consumption is leading companies to improve their online services to meet demand as well.

In terms of working remotely, it is clear that this arrangement will be necessary going into the new year. 

Although it is still uncertain when employees will be able to come back into the office, we know that many professionals have expressed the need to return to a physical workplace to better connect with their colleagues and collaborate.

“I know some people who are desperate to get back into the office and miss … their coworkers and the collaboration and the brainstorming in person and the things that have suffered due to the remote setup,” said Tynan.

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Aayat Ali

Aayat Ali

Aayat is an editor for the Daily Digest based in Lexington, Kentucky. She has worked with local coworking spaces since August of 2017 and enjoys taking her firsthand knowledge to write about the fascinating, constantly evolving world of flexible workspaces.

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