How Coworking Is Adjusting To The New Normal
Coworking spaces are seemingly the antithesis of the pandemic. These workspaces have long prided themselves for their collaborative, shared environments.
While the pandemic seems like a lethal dose to this model, coworking operators are adjusting their services in order to accommodate the changing needs of today’s workforce.
Central Massachusetts saw a boom in the coworking industry before March of 2020 thanks to companies and entrepreneurs looking for a more affordable workplace option.
With the right strategy, coworking spaces could be even more useful than they were pre-pandemic.
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For instance, Venture X’s occupancy in Massachusetts has already bounced back to 50% from 35%. Additionally, it’s single and two-person suites have sold out.
This resurgence is largely due to companies providing their employees with a space to focus and collaborate, which can be difficult to do when working from home.
Lauren Monroe, president at non-profit makerspace Technocopia, says that inquiries for new memberships have been flooding in despite the reduction in recruitment efforts.
“For us, it was an opportunity to focus more on membership and retainment, and less on recruitment of new members and selling classes to the public,” said Monroe.
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