WeWork Launches Small Business Initiative
WeWork has launched a new program that aims to accommodate small businesses in the UK after spending over a year trying to get back on track in the wake of its failed IPO and the pandemic.
The Growth Campus initiative will offer small companies an entrepreneurial workspace, allowing them to take a break from remote working arrangements.
It will operate virtually through subsidized spaces within WeWork’s offices, with its main hub being located at WeWork Aldwych House and other locations spread across London, Cambridge, Birmingham, Manchester and Edinburgh.
Over the summer, WeWork was bullish about their current business model, maintaining their prices instead of accommodating lower rates to retain their clients, which many other operators have done.
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WeWork spokespeople also said they will continue prioritizing flexibility and be open to working with their members to figure out the best way to utilize their spaces, with no indication they would adjust pricing.
“Working from home has stifled productivity, collaboration and creativity, and as many companies begin to think about returning to the office, Growth Campus can offer the network and workspace designed to help businesses thrive,” said Mathieu Proust, General Manager at WeWork UK.
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