International photography museum Fotografiska and coworking space NeueHouse have merged to revitalize cultural events that have been indefinitely postponed over the past year.
Fotografiska is the largest photography museum in the world and has various locations across the globe. NeueHouse currently has locations within architecturally significant buildings across the U.S., with plans to open a new space next door to Fotografiska’s Stockholm location.
The merged companies will be operated by CultureWorks, which is backed by a $35 million investment.
Through this new partnership, the companies hope to host an array of exhibitions, talks, high-quality restaurants and a love for architecture that they believe is crucial to fostering creativity.
“There was just this aha moment where we looked at each other and said these are sort of like two siblings that have been separated at birth and have now found each other again,” said Josh Wyatt, CEO of NeueHouse and now CEO of CultureWorks. “Fast-forward two weeks later, COVID hits in full force. And we looked at each other again and said my lord there is a massive pivot opportunity here for both of these companies.”
As the pandemic forced cultural institutions to lay off numerous employees and sell off part of their art collections, NeueHouse and Fotografiska viewed this time as a chance to create an even larger environment for creative services.
Now, the two companies have over 10,000 members that pay for access to their workspaces and events.